Director of Martech and Measurement

Details

We’re seeking an experienced and forward-thinking Director of Martech and Measurement to join our Consumer Marketing & Growth team, which drives marketing across the Bloomberg Media portfolio — including Bloomberg.com, video and audio platforms, live experiences, and more.

As a key individual contributor, you will act as the vital connective tissue and strategic glue between our Marketing, Business Intelligence (BI), and Engineering teams. Your mission is to ensure our marketing systems, data connections, and tools are optimized to accurately measure and improve marketing performance.

Responsibilities

• Own the MMM platform: lead onboarding, continuous management, and adoption of the Marketing Mix Modeling (MMM) platform; ensure data flows accurately into the model to quantify how media channels and business factors drive growth.
• Optimize paid media tracking and tagging: oversee tracking, measurement, and optimization infrastructure for paid media channels (SEM, Paid Social, Programmatic); ensure tracking and tagging frameworks are robust and accurate.
• Serve as the core liaison: act as the primary bridge between Marketing, BI, Product, and Engineering; translate marketing measurement needs into clear technical requirements and drive infrastructure projects to completion.
• Oversee ecosystem integration: partner with internal technical teams to maintain data connections across the martech stack (including CDP and marketing automation tools), ensuring scalability, security, and privacy compliance (GDPR/CCPA).
• Operationalize ROI insights: collaborate with analytics, finance, and paid media teams to translate MMM data and attribution frameworks into actionable performance insights for executive stakeholders.
• Manage vendor relationships: oversee relationships and contract management with key martech vendors, continuously assessing opportunities to improve capabilities and cost-effectiveness.

Requirements

• Experience: 8+ years of progressive experience in marketing technology, operations, or performance marketing, preferably within a data-driven or subscription-based business.
• MMM expertise (required): proven success in onboarding, operating, and leveraging a Marketing Mix Modeling solution, with a track record of using MMM outputs to influence paid media investment strategies.
• Martech ecosystem knowledge: deep familiarity with data flows and integration of martech ecosystems, including analytics platforms (like GA4) and Customer Data Platforms (CDPs).
• Data & privacy literacy: strong understanding of attribution methodologies, customer journey analytics, and evolving data privacy frameworks (e.g., GDPR, CCPA).
• Analytical capabilities: strong quantitative skills and ability to navigate and leverage BI tools (like Tableau, Looker, or Power BI) to track performance and inform decisions.
• Cross-functional communication: exceptional communication and relationship-building skills; ability to translate complex technical requirements for marketing teams and vice versa.
• Education: bachelor’s degree in Marketing, Business, Computer Science, or a related field; MBA or other advanced degree preferred.

Location

New York (Bloomberg Media — Consumer Marketing & Growth)

Compensation & Benefits

• Salary Range: 155,000 - 210,000 USD Annual + Benefits + Bonus
• Benefits: comprehensive benefits that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) with match, life insurance, and various wellness programs. (Company does not provide benefits to contingent workers/contractors and interns.)

Additional Information

• Ref #: 10052195
• Business Area: News and Media
• Apply: link provided in original posting