EMEA Demand Generation, Platforms

Details

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

EMEA Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritised solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to bring full-funnel campaigns to life, optimise performance, and drive business impact. Our team works across all customer segments, and at each stage of the customer lifecycle journey.

What you’ll do

This role at Stripe will have a significant impact across our GTM organisation and leadership visibility. From striving to better understand our customers to assessing the health of our business, you will help define and lead Stripe's platform strategy. Additionally, you will realise this strategy by driving marketing activations, building creative new programs, and working with sales to ensure full-funnel alignment.

This role requires a highly collaborative individual who thinks both strategically and tactically to get things done. It is a business critical role and a great opportunity to build and have an impact across our GTM organization.

Responsibilities

• Develop a multi-channel, regional demand generation strategy and plan to acquire SaaS Platform companies across EMEA in collaboration with global marketers and regional experts.
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
• Land global campaigns in region in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Develop account-based marketing strategies for named account lists.
• Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow pipeline.
• Own key business and revenue metrics for platforms across the full funnel while investigating business health issues such as conversion and lead quality.
• Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities, MarTech stack, and lead management.
• Identify innovative new ways to reach and engage our users.
• Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market at Stripe.
• Continually optimise for efficiency, scale for growth, and prioritize for focus.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements * 7+ years years of relevant experience running marketing campaigns for enterprise sized companies.
* Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, account based marketing, and lead management.
* Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
* Proven track record of defining and executing end-to-end, multi-channel programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
* Strong written and verbal communication skills; able to convey complex topics with simplicity.
* Superb organization and project management skills and the capacity to manage multiple complex projects at once.
* Excellent analytical skills and the ability to craft actionable insights from complex data.
* Strong ability to work cross functionally in a highly matrixed organization.
* A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

Preferred qualifications * B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
* Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
* Experience at a highly dynamic, high-growth tech company or consulting firm.

Hybrid work at Stripe

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Pay and benefits

The annual salary range for this role in the primary location is £80,600 - £120,800. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

We look forward to hearing from you

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.