Used Tools & Technologies
Not specified
Required Skills & Competences
Tag name is followed by "@" symbol and proficiency level value.
About proficiency levels:
- 1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;
- 3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;
- 7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;
- 10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.
Marketing @ 3
SQL @ 3
Braze @ 3
CCPA @ 3
CRM @ 6
GDPR @ 3
FinTech @ 6
Experimentation @ 3
Copywriting @ 3
Google Analytics @ 3
E-commerce @ 6
Compliance @ 3
AI @ 3
- 1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;
- 3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;
- 7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;
- 10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.
Details
xAI’s mission is to create AI systems that can accurately understand the universe and aid humanity in its pursuit of knowledge. The team is small, highly motivated, and focused on engineering excellence; employees are expected to be hands-on, communicate concisely, and contribute directly to the company mission.
About the role
You will own and optimize the full post-acquisition customer journey for xAI’s subscription products. Design, build, and iterate personalized, automated programs across email, SMS, push, in‑app messaging, and other channels to convert users into loyal, high-value Grok subscribers. The role partners closely with product, data/analytics, customer success, and engineering and sits at the intersection of growth marketing, product, data, and customer success.
Responsibilities
- Own end-to-end lifecycle strategy and execution: map customer journeys, define stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows
- Develop and launch campaigns and nurtures: welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, subscription reactivation
- Build and refine audience segments using behavioral, usage, and subscription data to deliver personalization
- Partner with product, data/analytics, customer success, and engineering on triggers, messaging, and technical implementation
- Set up, monitor, and optimize experiments (A/B, multivariate) to improve open rates, CTR, conversion, retention, expansion revenue, and churn metrics
- Analyze performance using SQL, Amplitude/Mixpanel, and other tools; report on KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)
- Collaborate on content creation (copy, creative assets) and maintain brand voice across lifecycle touchpoints
- Maintain and evolve the lifecycle marketing roadmap aligned with product launches, seasonal campaigns, and business priorities
- Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging
Requirements (Basic Qualifications)
- 4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech preferred)
- Proven track record owning lifecycle programs with measurable improvements in retention, engagement, expansion, or revenue
- Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)
- Strong analytical skills; comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
- Experience building and testing multi-channel journeys (email, SMS, push, in-app)
- Excellent copywriting and storytelling skills
- Data-driven mindset with bias for action and rapid iteration
- Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders
Preferred skills and experience
- Advanced segmentation and personalization tools (Segment, mParticle, Census)
- Background in product-led growth (PLG) or hybrid PLG/subscription models
- Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)
- Exposure to AI-driven personalization or predictive churn modeling
- Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)
Compensation and benefits
- $125,000 - $225,000 USD base salary
- Total rewards package includes equity, medical/vision/dental coverage, 401(k), disability and life insurance, and other perks
ITAR requirements
To conform to U.S. Government export regulations, applicant must be (i) a U.S. citizen or national, (ii) a U.S. lawful permanent resident (green card holder), (iii) a Refugee under 8 U.S.C. § 1157, or (iv) an Asylee under 8 U.S.C. § 1158, or be eligible to obtain required authorizations from the U.S. Department of State.
Other notes
Location listed: New York, NY. xAI is an equal opportunity employer and provides a Recruitment Privacy Notice link in the posting.