PPC Tech Lead

Details

The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.

NordVPN Paid Media team is looking for a top-level PPC Tech Lead, who would work alongside our Head of Paid Media in ensuring the highest quality in our Paid Media activities.

Responsibilities

• Autonomous planning and forecasting of PPC activities for our Paid Media Team;
• Ensuring the outstanding quality of Paid campaigns' setup according to our Best practices and materials/components we use;
• Checking and auditing data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders, supporting data and tracking teams in issue solving;
• Taking responsibility for multi-team projects by designing and handling PPC campaign strategy and logic;
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all PPC Specialists;
• Constant performance monitoring via platform interface, GA and Looker across all team activities;
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings;
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team;
• Training and sharing best practices with team members to level up their skills;
• Representing and advocating for team needs, facilitating cross-team work to complete complex projects.

Requirements

• Advanced knowledge of ad platforms: Google ads, Bing, Meta (3+ years proven experience), other Paid social channels, Programmatic, Native ads would be a plus;
• Understanding of all extensive digital marketing metrics and ability to explain relations between them for different stakeholder levels;
• Exceptional knowledge of various conversion setups and tracking points (proven experience with GTM);
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations (experience with Looker, ProwerBI, data visualisation platforms would be an advantage);
• Good knowledge of Google Spreadsheets/Excel. Ability to use advanced formulas, pivot tables;
• Clear understanding of various user acquisition flows, purchase and checkout funnels;
• Excellent spoken and written English skills;
• Ability to work both in a team, independently & deliver results to different teams;
• Proven experience working with large-scale and complex campaigns is a must;
• Global campaigns experience;
• Exceptional interpersonal skills, liaising with key stakeholders.

Benefits

• Gross Salary 4500 - 5200 EUR/Month.