Senior Manager, Lifecycle Marketing Operations

Details

Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. Glean serves customers across 50+ industries and 1,000+ employees in more than 25 countries.

This role is a high-visibility, senior individual contributor position responsible for owning end-to-end campaign execution, measurement, and quality for high-impact go-to-market programs. The role sits at the intersection of demand generation, SDRs, and marketing operations and requires strong hands-on experience with MarTech platforms and campaign architecture.

Responsibilities

• Own end-to-end build, launch, and QA for Tier 0 and other high-impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
• Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (content updates, last-minute list changes, routing or SLA tweaks).
• Architect and maintain campaign structures across Marketo and Salesforce: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
• Maintain and improve lead lifecycle flows, campaign membership rules, and operational workflows that affect pipeline measurement and SDR follow-up.
• Own the MarTech stack that supports lead generation and follow-up (examples called out: Marketo, Goldcast, LeanData, HubSpot, Salesforce).
• Contribute to cross-functional initiatives to improve the end-to-end revenue engine (lead prioritization, routing enhancements, new scoring models, attribution updates).

Requirements

• 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
• Proven track record owning complex, multi-channel campaign builds and being the go-to Marketo/Salesforce/HubSpot expert for demand teams.
• Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
• Deep practical experience with Marketo and building program structures, templates, and campaign taxonomy.
• Experience with MarTech tools and integrations (examples cited: Goldcast, LeanData) and familiarity embedding automation- and AI-led workflows.
• Strong communication skills; able to translate between marketers, SDRs, and ops/engineering partners.
• Comfortable operating in a fast-moving environment with evolving priorities and proactively surfacing risks and tradeoffs.

Location & Office Policy

• Hybrid role: 4 days a week in the San Francisco or Mountain View office (location listed: Mountain View, CA).

Compensation & Benefits

• Base salary range: $190,000 - $225,000 annually. Compensation will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
• Benefits include Medical, Vision, and Dental coverage, generous time off, 401(k) plan, home office improvement stipend, annual education and wellness stipends, regular company events, and daily healthy lunches.

Interview NOTE

• As part of the interview process, candidates will complete a brief AI-focused exercise or discussion to demonstrate how they think about, design, and use AI to drive impact in the role.