Senior Marketing Data Analyst

Details

Our mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.

Working with Consensys puts you at the forefront of an evolving paradigm, transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society. Blockchain tech is just over 10 years old. Ethereum itself is still a toddler and we’re far from reaching our full potential. You’ll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users.

You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of entrepreneurs and technologists that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

About the role:

We are seeking a Marketing Analyst to join our Marketing Analytics & Measurement team. Your mandate will be to improve the decision velocity of the entire Marketing org with actionable, data-driven insights and recommendations. You will partner with Product, Data, and other Marketing teams to find novel ways of measuring marketing performance without compromising on our web3 values and commitment to privacy. Your work will inform our go-to-market strategies and help to attract the next billion users to web3.

What you’ll do:

• Partner with stakeholders from across the Marketing org to craft measurement plans for their initiatives and build reliable, user-friendly self-serve reporting to measure success of and learnings from those initiatives.
• Contribute directly to data modeling in dbt and partner closely with our Marketing Analytics Engineer to establish trusted sources of truth in BigQuery, Cube and Looker Studio for all our key operating metrics and marketing performance indicators.
• Prepare both recurring and ad hoc reports and presentations for senior leadership, including the Chief Marketing Officer, and leverage your data visualization and storytelling skills to influence decision making.
• Proactively identify opportunities to improve the return on marketing investments, providing actionable recommendations to key decision makers and following up to measure the impact of your recommendations.
• Work across our Marketing stack - including but not limited to Google Analytics, Brandwatch, Segment, Mixpanel, Looker Studio, Cube and HubSpot - to make sure your stakeholders have access to the information and feedback they need to optimize owned, earned, and paid media campaigns.
• Design and implement process and tooling improvement, taking advantage of the latest in LLMs and agentic frameworks, to improve collaboration in a virtual environment and increase team productivity.

About you:

• Intrinsically motivated, intellectually curious, and aligned with the Consensys mission and values.
• Highly proficient in SQL, with prior experience working in dbt strongly preferred; experience with another quantitative programming language such as Python also desirable.
• Conversant in attribution, customer segmentation, marketing mix modeling and other core concepts from marketing analytics and site analytics.
• Compelling storyteller and effective communicator, both written and verbal.
• Adept at using data visualizations to convey a density of information with a paucity of means.
• Proven success working on cross-functional teams and managing concurrent projects with multiple stakeholders.
• Comfortable navigating both complexity and ambiguity, working autonomously to maximize your impact.
• Clear, demonstrated interest in blockchain and web3.
• Bachelor’s degree in a quantitative discipline such as Statistics or Economics or equivalent on-the-job experience.

Why join Consensys?

Here are some of the perks of being part of a unique organization like Consensys:

• One of the most recognized tech companies in the blockchain ecosystem globally. Work experience at Consensys is a tremendous reference for your future career.
• The forefront of a revolution. We fundamentally believe blockchain is a next generation of technology that can lay the foundation for a more just and equitable society.
• A dynamic startup environment with deep roots. We are one of the earliest blockchain companies and a leader in the space.
• Deep technical challenges. Blockchain technology is just over 10 years old. Ethereum itself is still a toddler.
• Continuous learning and improvements. You’ll be constantly exposed to new concepts, ideas and frameworks from your peers as you work on different projects — challenging you to stay at the top of your game.