Associate Principal, Marketing Strategic Finance & Analytics

Details

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Role overview

You’ll be part of Airbnb’s Marketing Strategic Finance & Analytics team, a collaborative group that shapes the Brand Marketing organization’s financial strategy and growth trajectory. The team partners closely with Brand Marketing, Product Marketing, Hosting, Financial Operations, Data Science, and Research — together driving insights and strategic decisions that influence guest and host journeys globally. With significant exposure to senior leaders, including the VP of Marketing and Director-level stakeholders, you’ll help steer high-impact initiatives in a dynamic, fast-paced environment.

Responsibilities

• Lead budget forecasting and tracking, partnering with Financial Operations to ensure accurate monthly projections and media spend allocations.
• Develop and monitor KPI frameworks for marketing channels, setting and reviewing targets, OKRs, and efficiency metrics.
• Conduct deep analytical dives into business trends and campaign performance; independently extract, visualize, and present data.
• Collaborate with Brand Marketing, Product Marketing, Hosting, and Data Science teams to design, execute, and evaluate marketing strategies.
• Support weekly and quarterly reporting requirements for Marketing and Hosting organizations, preparing executive-ready presentations.
• Facilitate complex, large-scale processes across global teams and agency partners, proactively driving strategic connections and alignment.
• Lead ROI analyses for brand campaigns — integrating quantitative and qualitative impacts, and championing holistic campaign reviews.

Requirements / Your expertise

• 8+ years of progressive experience in finance, analytics, business operations, FP&A, strategy consulting, or related fields.
• Demonstrated mastery of financial modeling and quantitative/qualitative analysis, especially in the context of brand marketing (TV, Social, Online Video, Podcast, Radio, OTT).
• Proven track record in budget planning, forecasting, and media buying operations or similar domain.
• Exceptional communication skills, with experience crafting executive-level presentations and reports from complex data sets.
• Strong cross-functional influence and stakeholder management — adept at structuring and leading global, multi-team processes.
• Comfortable working in ambiguous, high-growth environments; proactive and self-starting with a bias for action.
• Preferred: Experience collaborating with international partners, agency teams, and familiarity with media buying operations.

Location

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Inclusion & accommodations

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact [email protected] with your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

Compensation & benefits

The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range: $145,000 — $170,000 USD