Channel Marketing Team Lead

Details

At the B2B Commercial Team, we build and scale Nord Security’s global business partnerships.

If you're a strategic thinker with a knack for building high-impact relationships, step into the team turning cybersecurity solutions into business-critical growth drivers for companies worldwide.

Your impact? Empowering organizations across the globe to secure their digital futures.

Responsibilities

• Lead the planning and execution of channel marketing strategies and programs to grow partner-driven revenue and brand awareness for B2B products.
• Develop co-marketing initiatives with channel partners (resellers, distributors, MSPs), including campaigns, joint promotions, enablement materials, and incentive programs.
• Manage a team (or cross-functional contributors) to deliver channel marketing assets: partner content, webinars, physical events (conferences and tradeshows), and other assets.
• Own the Channel Marketing budget, forecast spend vs return, and track/report on channel KPIs (partner pipeline, lead generation, campaign and events ROI).
• Collaborate closely with Product, Product Marketing, Growth, Creative teams and Channel Sales to ensure alignment on messaging, launches, and channel needs.
• Analyze performance data and market insights to identify gaps and opportunities, and continuously optimize partner programs.
• Ensure partners are enabled (training, materials, support) to sell and market products effectively.

Requirements

• Proven marketing experience (5+ years) in marketing, partner marketing or a similar role in B2B tech / SaaS / cybersecurity.
• Experience managing or coordinating cross-functional teams and working with external channel partners (resellers, MSPs, distributors).
• Experience with channel and B2B events is an advantage (conferences, tradeshows, webinars).
• Excellent project management skills: able to juggle multiple campaigns, set priorities, and meet deadlines.
• Strong analytical mindset: experience using data and metrics to measure performance, optimize spend, and demonstrate ROI.
• Excellent communication skills for both internal (team, sales, product) and external (partners) stakeholders.
• Creative thinker who can design engaging, high-impact campaigns while maintaining attention to execution details.
• Comfortable in a fast-moving environment; adaptable, proactive, and able to deal with ambiguity.

Compensation & Benefits

• Gross salary: 4,200 - 5,300 EUR per month (approx. 50,400 - 63,600 EUR per year gross).

Workplace

• Location: Vilnius, Lithuania
• Workplace type: Hybrid