Content Activation Lead

Details

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

What you’ll do

We’re looking for a Content Activation Lead to help get Stripe’s best stories in front of the right audiences—and make every flagship asset work harder. This role sits at the intersection of editorial, campaigns, demand generation, ops, and analytics. You’ll own distribution strategy, content merchandising, derivative content creation, experimentation, and measurement.

Responsibilities

Content strategy

• Partner with our global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece.
• Stay abreast of modern storytelling techniques and forms; propose new and compelling ways to take messages to market.

Operations

• Work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond.
• Own content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Run A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc).
• Establish activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc).
• Leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA—while maintaining human editorial standards.

Experimentation and reporting

• Partner with Marketing Ops, Marketing Analytics, and Data Science to shape, refine, and extend our measurement of content performance, build dashboards, run lift/incrementality analyses, and codify repeatable playbooks from wins.
• Report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns, PMM, and regional teams.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• An impact-oriented marketer. You’re audience- and channel-first, able to translate longform written pieces into high-performing, channel-native content. You have strong editing and creative briefing skills.
• Demand-oriented. You deeply understand the “machine” of generating demand across teams, tactics, and geographies; you have a point of view on how content should fit into and drive outcomes from said machine.
• Structured and strategic. You build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels.
• Data fluent. You design experiments and interpret results (funnel metrics, cohort and content performance). Comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus.
• Organized. You can run an editorial calendar, manage cross-functional reviews, and ship on time. Proficient with project tools (Asana/Airtable) and CMS workflows; solid vendor management.
• Strong editor and writer. You move fluidly from strategy to hands-on execution—briefing, writing, editing, storyboarding, and shipping derivatives with a high quality bar.
• A team player. You partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication.
• Experience. 10+ years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices. Global experience a plus.

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $168,200 - $252,300. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

We look forward to hearing from you

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.