Data Scientist - Growth

Details

Perplexity is an AI-powered answer engine founded in December 2022 and growing rapidly as one of the world’s leading AI platforms. Perplexity has raised over $1B in venture investment from some of the world’s most visionary and successful leaders. Our objective is to build accurate, trustworthy AI that powers decision-making for people and assistive AI wherever decisions are being made.

We are hiring for an experienced Data Scientist to accelerate our growth initiatives and help Perplexity expand its reach globally. You'll work closely with Growth, Marketing, Product, Enterprise, and Partnership functions, using data-driven insights to optimize strategies across paid acquisition, organic growth, product development, retention, monetization, and strategic partnerships.

This role offers the chance to significantly influence how our growth strategies evolve and scale in a dynamic startup environment.

Responsibilities

• Collaborate closely with Growth, Marketing, Product, Enterprise, and Partnership teams to provide data-driven insights and recommendations across all growth initiatives.
• Perform deep-dive analyses on user behavior, conversion funnels, and retention patterns to drive both paid and organic growth.
• Lead user research and segmentation analysis to inform growth strategies, market targeting, product development, and paid campaign optimization.
• Design, implement, and interpret A/B tests to continuously enhance marketing performance, product features, and overall user experiences.
• Define, implement, and visualize key growth metrics across paid acquisition, organic channels, activation, retention, and monetization, creating dashboards to track business performance and marketing ROI.
• Develop data models and pipelines to improve analytics efficiency, enable self-service analytics, and support strategic decision-making.
• Support revenue growth initiatives through pricing analysis, subscription optimization, and enterprise growth strategies.
• Analyze paid acquisition channels and campaigns performance, identifying opportunities for optimization, budget allocation, and sustainable growth.
• Conduct analysis on social media performance, SEO initiatives, and marketing spend to maximize reach, engagement, and cost-effectiveness.

Requirements

• 6-8+ years of experience working as a data scientist or in a related role with a growth focus.
• Experience with growth disciplines including paid acquisition, product marketing, SEO, social media, lifecycle marketing, product analytics, and/or conversion optimization.
• Proficient in SQL and experienced with BI and visualization tools (e.g., Omni, Mode, Hex, Looker).
• Experience designing, implementing, and analyzing A/B tests and statistical experimentation.
• Self-starter who takes ownership and thrives on open-ended problems and cross-functional collaboration.
• Experience with data modeling and pipeline development (e.g., dbt, Airflow).

Preferred Qualifications

• Previous experience at a high-growth startup or early-stage company in a growth-focused data science role.
• Hands-on experience with dbt and data engineering/analytics engineering.
• Experience with Snowflake and modern data stack tools.
• Comfortable with Python for data analysis and automation.
• Machine learning experience, particularly in growth applications (LTV prediction, churn modeling, attribution modeling, recommendation systems).
• Experience with marketing attribution, cohort analysis, funnel optimization, and growth accounting frameworks.

Compensation & Benefits

• Cash compensation range: $200,000 - $300,000 per year.
• Equity may be part of the total compensation package.
• Comprehensive health, dental, and vision insurance for you and your dependents.
• 401(k) plan.