Director of Product - Growth, Acquisition & Activation

Details

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, Coinbase is seeking a seasoned product leader to own the Acquisition & Activation pillar — a critical driver of long-term growth. This role is highly cross-functional, partnering closely with Growth Marketing, other Growth teams, and stakeholders across the company. You’ll be responsible for shaping strategy and delivering results across all acquisition channels (referrals, growth marketing, SEO) and ensuring new users are successfully activated and retained. The leader will guide a team of product managers and influence company-wide growth priorities at a global level.

Responsibilities

• Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms.
• Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals.
• Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention).
• Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing.
• Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins.
• Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage.

Requirements

• A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact.
• Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets.
• Strong analytical rigor paired with exceptional product sense; ability to zoom from strategy to experiment design to UX details and back.
• Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges.
• 10+ years of product management experience with demonstrable career progression.

Nice to haves

• Deep focus in acquisition, activation, or related growth specialties.
• Excitement about leading this area for a mission-driven crypto company.
• Passionate, excitement about crypto, defi, & web3.

Work model

While many roles at Coinbase are remote-first, Coinbase is not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Pay Transparency Notice

Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Pay Range:

$284,155—$334,300 USD

Benefits

• Medical Plan, Dental and Vision Plan with generous employee contributions
• Health Savings Account with company contributions each pay period
• Disability and Life Insurance
• 401(k) plan with company match
• Wellness Stipend
• Mobile/Internet Reimbursement
• Connections Stipend
• Volunteer Time Off
• Fertility Counseling and Benefits
• Generous Time off/Leave Policy
• The option of getting paid in digital currency

Commitment to Equal Opportunity & Privacy

Coinbase is an Equal Opportunity Employer and is committed to providing reasonable accommodations to individuals with disabilities. The listing also includes global data privacy notices and an AI disclosure for select roles.