Used Tools & Technologies
Not specified
Required Skills & Competences
Tag name is followed by "@" symbol and proficiency level value.
About proficiency levels:
- 1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;
- 3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;
- 7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;
- 10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.
SEO @ 3
Marketing @ 3
ChatGPT @ 3
AI @ 3
- 1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;
- 3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;
- 7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;
- 10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.
Details
Improve and maintain Promptwatch's visibility across AI-driven discovery platforms. This role combines classic SEO fundamentals with a Generative Engine Optimization (GEO) mindset: analyzing how AI systems interpret content, identifying gaps in brand visibility within AI-generated answers, and translating insights into concrete optimization strategies. Success is measured by AI visibility, citations, and inclusion rather than traditional blue-link rankings.
Responsibilities
- Monitor and improve Promptwatch's visibility across AI-driven discovery platforms (e.g. ChatGPT, Perplexity, Claude, Google AI Overviews)
- Analyze how AI systems interpret, retrieve, and cite content across different prompt types and user intents
- Identify gaps in brand, product, and feature visibility within AI-generated answers
- Translate GEO insights into concrete content and technical optimization strategies
- Work hands-on with Promptwatch data (prompt monitoring, citations, content gaps, crawler insights) to drive measurable impact
- Optimize existing content for AI readability, authority signals, and retrieval likelihood
- Develop new content frameworks tailored to AI Search behavior (entity coverage, structured answers, source alignment)
- Collaborate closely with product and marketing to test, validate, and iterate GEO hypotheses
- Track GEO performance over time and report on impact to visibility, citations, and downstream traffic
- Stay ahead of emerging AI Search patterns and evolving ranking/retrieval mechanisms
Requirements
- Strong SEO foundation with experience in content optimization
- Understanding of how AI models retrieve, rank, and cite content
- Analytical mindset with ability to translate data into actionable strategies
- Experience with content strategy and content creation
- Comfortable working cross-functionally with product and marketing
- Highly autonomous and self-organizing
- Excited about AI and the future of search
Compensation and perks
- Salary: €50,000 - €70,000 (depending on experience)
- Perks: Great office location, team off-sites, company and team sports activities
Do you see yourself thriving and growing in this role? Apply now and join Promptwatch in shaping the future of AI Search.