Promptwatch

Promptwatch is an AI search optimization and analytics platform that helps brands and agencies monitor, improve, and automate their visibility across services such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Its software provides competitive visibility tracking, source analysis, prioritized recommendations, AI-optimized content generation, and CMS-based publishing automation.

Founded in Amsterdam by Gijs de Groot and Klaas Foppen, Promptwatch launched its platform in 2025 and serves organizations seeking to turn generative-engine optimization (GEO) and AI-driven discovery into measurable acquisition channels.