Growth, Cross-Channel Creative

Details

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. The Product Growth (PG) team connects out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users. The team works cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers.

This role owns the performance creative system that drives user growth across both in-product and out-of-product channels. The role turns business opportunities, product understanding, user insight, and data into scalable, AI-powered creative systems across paid media (social & search), lifecycle channels (email, push), in-product surfaces, and creator/influencer collaborations. You will partner with Product and Engineering to define and build underlying systems (dynamic content generation, automated asset production, experimentation and optimization tooling) and lead the creative growth loop from hypothesis through iteration.

Responsibilities

• Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels — defining the operating model that connects strategy, production, experimentation, measurement, learning, and iteration.
• Set the creative growth strategy and testing roadmap by turning product priorities and business goals into testable hypotheses, plans, and creative frameworks that scale across audiences and markets.
• Translate insights into high-quality briefs by partnering with Product, Data Science, Media, and Marketing to convert user insight + product value + performance signals into clear direction for internal teams, agencies, and creators.
• Build compounding learning loops: capture, codify, share, and reuse results so learnings influence creative output and product/roadmap decisions.
• Partner with Product & Engineering to shape requirements and prioritization for AI-powered capabilities (dynamic content, automated asset generation, experimentation tooling, optimization systems, measurement instrumentation).
• Improve creative velocity and signal quality: reduce cycle time, increase creative coverage, ensure clean tests, consistent taxonomy, and strong measurement.
• Lead cross-functional collaboration and knowledge sharing: align stakeholders, drive decisions, unblock production, and keep the creative pipeline healthy across product lines and launches.
• Scale influencer-led performance creative: define how to brief, produce, iterate, and measure creator content as a performance lever.

Requirements

• 8+ years owning growth outcomes in performance marketing, product-led growth, or growth strategy roles, with a track record of scaling what works.
• Strong creative and analytical hybrid: intuition for what performs across platforms and the rigor to turn intuition into testable hypotheses and measurable learnings.
• System-builder mindset: experience designing or materially upgrading a creative operating system.
• Expertise in performance creative craft across major channels (e.g., Meta, TikTok, YouTube, Reddit, Search) — hooks, formats, UGC/creator style, narrative structures, fatigue management, localization, and iteration strategy.
• High fluency with measurement and experimentation: incrementality mindset, clean test design, interpreting mixed signals, and partnering effectively with data science.
• Ability to write briefs that produce great work: crisp problem framing, clear audience + insight, concrete creative directions, and unambiguous success metrics.
• Experience scaling creator/influencer content for performance — sourcing strategy, creator management, paid amplification, iteration loops, and measurement tied to growth outcomes.
• Comfort with ambiguity and rapid iteration in a fast-moving product environment; strong judgment balancing short-term wins with long-term capability building.

Compensation

• Compensation Range: $239,000 - $265,000 USD
• The base pay offered may vary depending on market location, job-related knowledge, skills, and experience. Total compensation may include equity and performance-related bonus(es).

Benefits

• Medical, dental, and vision insurance with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses
• 401(k) retirement plan with employer match
• Paid parental leave and paid medical/caregiver leave
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays and multiple company office closures
• Mental health and wellness support
• Employer-paid life and disability coverage
• Annual learning and development stipend
• Daily meals in offices and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits (charitable donation matching, wellness stipends)

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The company values diverse perspectives and is an equal opportunity employer. Background checks will be administered in accordance with applicable law. Reasonable accommodations are available for applicants with disabilities.