Growth - Emails, Notifications and Lifecycle

Details

About The Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel — from awareness and acquisition through activation, retention, and expansion — using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.

About The Role

We are seeking a full-funnel “growth athlete” with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making.

You will own email/notification/lifecycle growth programs end-to-end — from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.

This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

Responsibilities

• Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.
• Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.
• Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.
• Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.
• Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.
• Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.
• Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.
• Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.

Requirements

• 8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.
• Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.
• Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data.
• Proven ability to design and interpret experimentation and measurement frameworks — A/B tests, multivariate testing, and incrementality studies — to optimize lifecycle touchpoints across different customer types.
• Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.
• Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts.
• Ability to balance strategic planning with tactical execution — from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms.
• Familiarity with AI-powered personalization/workflows and predictive modeling is a strong plus.
• A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment.

Compensation & Benefits

• Compensation summary listed: $265K • Offers Equity (base pay may vary depending on market location, skills, and experience).
• In addition to salary and equity, total compensation may include performance-related bonus(es) for eligible employees.
• Medical, dental, and vision insurance; employer contributions to Health Savings Accounts; pre-tax accounts (Health FSA, Dependent Care FSA, commuter); 401(k) with employer match.
• Paid parental leave, paid medical and caregiver leave, flexible PTO, paid company holidays, paid sick or safe time, mental health and wellness support, employer-paid basic life and disability coverage.
• Annual learning and development stipend, daily office meals and meal delivery credits as eligible, relocation support for eligible employees, and other fringe benefits (charitable donation matching, wellness stipends).

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. We are an equal opportunity employer and are committed to providing reasonable accommodations to applicants with disabilities.

Additional details, background check and privacy policy information are provided to candidates during the hiring process.