Growth - Performance Marketing & Growth Optimizations

Details

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. The team operates across the full funnel — from awareness and acquisition through activation, retention, and expansion — using global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

This role is based in San Francisco and uses a hybrid work model (3 days in office per week). OpenAI offers relocation assistance to new employees.

Responsibilities

• Design and execute global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.
• Lead growth experiments and A/B testing: define hypotheses, set up measurement frameworks, improve conversions, and translate insights into scalable playbooks.
• Partner with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.
• Manage full-funnel performance metrics (reach/engagement through LTV/CAC) and identify opportunities for efficiency and scale.
• Develop AI-native workflows to scale, personalize, and connect out-of-product experiences to in-product entry points and LTV-optimized user journeys.
• Build AI-first creative systems and collaborate with design to prototype and test high-performing assets.
• Expand growth channels and market coverage with attention to localization and regional performance nuances.
• Drive influencer and creator partnerships as part of paid and organic growth mix.
• Collaborate with product teams to improve in-product conversion and onboarding flows.
• Develop and refine attribution models, marketing tech stack, and automation processes to optimize impact.

Requirements

• 8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech.
• Proven ability to launch, scale, and optimize paid channels at significant budgets.
• Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms).
• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.
• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.
• Test-and-learn mindset and comfort with fast-paced, ambiguous environments.
• Excellent cross-functional communication and stakeholder management experience.

Benefits

• Competitive base pay (listed summary: $265K) and equity; total compensation may include bonuses and other components.
• Medical, dental, and vision insurance with employer contributions to HSA accounts.
• Pre-tax accounts for HSA/FSA and commuter expenses.
• 401(k) retirement plan with employer match.
• Paid parental, medical, and caregiver leave; flexible PTO; paid company holidays and office closures.
• Mental health and wellness support; employer-paid basic life and disability coverage.
• Annual learning and development stipend; daily office meals and meal delivery credits (as eligible).
• Relocation support for eligible employees.
• Reasonable accommodations for applicants with disabilities and background checks conducted in accordance with applicable law.

About OpenAI

OpenAI is an AI research and deployment company focused on ensuring general-purpose AI benefits all of humanity. The company emphasizes safety, diverse perspectives, and inclusive hiring practices. For additional policy details and applicant privacy information, OpenAI provides links to its policies in the job posting.