GTM Product Enablement Lead

at OpenAI
USD 177,000-196,000 per year
SENIOR
✅ Hybrid
✅ Relocation

Used Tools & Technologies

Not specified

Required Skills & Competences

Marketing @ 4 Communication @ 7 API @ 4 AI @ 4

Details

OpenAI's Go To Market (GTM) team helps customers learn how to leverage and deploy OpenAI's AI products across their businesses. The GTM team includes Sales, Solutions, Support, Marketing, and Partnership professionals who create solutions to bring AI to as many users as possible.

About the role

This role sits at the intersection of Product and GTM. It is based in the New York City or San Francisco office and requires being in-office three days a week. OpenAI offers relocation assistance to new employees.

You will own how OpenAI's products are translated into field execution. This is not a traditional enablement role focused only on trainings or content—this role is responsible for building the systems, workflows, and feedback loops that make rapidly evolving products understandable, sellable, and scalable across the GTM organization. You will partner closely with Product, Engineering, Sales, and Marketing to ensure product velocity translates into GTM readiness, design and operationalize product launches, and ensure insights from the field shape future product and GTM strategy.

Responsibilities

  • Contribute to the end-to-end product enablement system across onboarding, product launches, and continuous learning
  • Translate complex technical products (APIs, AI systems, workflows) into clear GTM narratives, use cases, and playbooks
  • Build scalable systems—not just content—that enable teams to keep pace with rapid product development
  • Partner closely with Product and Engineering to understand new capabilities and ensure effective field readiness
  • Establish feedback loops from GTM → Product to inform roadmap, positioning, and packaging decisions
  • Define and track key metrics (ramp time, product adoption, deal velocity) to measure enablement effectiveness
  • Identify gaps in GTM workflows and build solutions that improve how teams sell, position, and deploy products
  • Leverage tools, automation, and AI to scale enablement efforts across the organization

Requirements / You might thrive in this role if you have

  • Experience building with AI and rolling out AI-driven learning experiences
  • Experience building and scaling enablement programs, systems, or workflows in a fast-paced environment
  • Strong product intuition and the ability to quickly understand technical products and translate them into business value
  • Experience working cross-functionally with Product, Engineering, Sales, or Marketing teams
  • Deep operational rigor, with experience defining KPIs and measuring impact
  • A systems mindset—thinking in scalable solutions rather than one-off deliverables
  • Strong communication skills, with the ability to simplify complex technical concepts for diverse audiences
  • Comfort operating in ambiguity and driving clarity in fast-moving environments
  • High ownership and the ability to move between strategy and execution seamlessly

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The company emphasizes safety and broad benefit, and values diverse perspectives. OpenAI is an equal opportunity employer and provides reasonable accommodations to applicants with disabilities.

Benefits

  • Medical, dental, and vision insurance with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), and paid medical and caregiver leave
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays and additional company office closures
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in offices and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits (charitable donation matching, wellness stipends)