GTM Programs Manager

Details

Sentry is on a mission to help developers write better software faster by providing performance and error monitoring tools. With more than $217 million in funding and 100,000+ organizations using Sentry (including Disney, Microsoft, and Atlassian), the company builds tools that reduce time spent fixing bugs and increase time spent building products. Sentry embraces a hybrid work model with Mondays, Tuesdays, and Thursdays set as in-office anchor days to encourage collaboration.

This role is a hands-on position at the intersection of product marketing, campaigns, growth, and sales enablement. The Senior GTM Programs Manager will build and orchestrate programs that bring Sentry's story to life for technical audiences — from emerging startups to Fortune 1000 enterprises.

Responsibilities

• Lead the design and execution of go-to-market (GTM) programs that drive engagement and adoption in growing startups.
• Partner with events and developer experience teams to drive awareness through workshops, community programs, and technical activations.
• Develop messaging, campaigns, and content that resonate with technical founders, executives, and developers.
• Build and run competitive intelligence programs that identify opportunities and inform positioning.
• Collaborate with sales to identify and engage target accounts and to ensure GTM programs drive pipeline.
• Use data and insights to measure program effectiveness and sharpen execution.

Requirements

• 4–6 years of experience in growth, community, or product marketing, preferably in AI or developer tooling.
• Experience building and executing end-to-end programs for startups, customers, or developer communities.
• Experience working with sales to identify and engage target accounts.
• Excellent communication and relationship-building skills, with comfort engaging founders and engineers.
• Comfort distilling complex technical topics into clear, compelling narratives for developers and executives.
• Bonus: connections to the AI startup community.

Benefits

• Base salary range: $130,000 to $150,000 per year.
• Eligible to participate in Sentry's employee benefit plans/programs applicable to the position, including incentive compensation, equity grants, paid time off, and group health insurance coverage.
• Hybrid work model with specified in-office anchor days to encourage collaboration.
• Commitment to equal employment opportunity and reasonable accommodations for applicants and employees who require them.

For more detail about company benefits and applicant policies, Sentry provides additional information on its careers pages.