Lifecycle Marketer

Details

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research.

What you’ll do

As our first Consumer Lifecycle Marketing Manager, you’ll own the end-to-end consumer journey for Link. You’ll develop lifecycle campaigns across multiple channels (e.g. email, in-app, push, SMS) to educate consumers about Link and turn them into repeat users. Key responsibilities include:

• Build, write content for, and optimize the marketing lifecycle for Link consumers, eventually scaling globally to improve engagement and retention.
• Oversee the optimizations of our consumer engagement platform to personalize communication and interaction with users.
• Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase product usage and reduce churn
• Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals.
• Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts.
• Implement A/B testing and experimentation strategy to continuously improve campaign performance.
• Expand lifecycle channels beyond email and into channels such as push notifications, SMS, in-app messaging, and other direct engagement formats to reach a broader audience.
• Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.

Minimum requirements

• * 7+ years working for a technology company
  • 4+ years in a consumer lifecycle marketing role
  • Proficient in marketing automation tools (esp. Braze)
  • Experience with A/B testing and experimentation
  • Understanding of user research methodologies to help inform research needs and shape marketing initiatives

Hybrid work at Stripe

This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.

Pay and benefits

The annual US base salary range for this role is $143,300 - $214,900. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

We look forward to hearing from you

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.