Marketing Analytics Manager

Details

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co‑Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem. Through our product suite — including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor — we have become the trusted collaborator for users, creators, and developers building in web3.

The Data team sits within the Office of the COO and partners with every part of Consensys. For MetaMask, we provide the insights, experimentation frameworks, and metrics that enable teams to deeply understand users, evaluate features, and scale efficiently. Our purpose is to make data trustworthy, actionable, and central to product and business decision-making.

We are seeking a Marketing Analytics Manager to join our Data & Analytics team within the Office of the COO. Your mandate will be to improve the decision velocity of the entire Marketing organization with actionable, data-driven insights and recommendations. You will partner with Product, Marketing and the Data Platform team to find novel ways of measuring marketing performance without compromising on our web3 values and commitment to privacy. Your work will inform go-to-market strategies and help attract the next billion users to web3.

Responsibilities

• Partner with Marketing leadership to define and measure success on high-impact growth initiatives for both MetaMask and Linea.
• Coach, mentor and manage 1–2 direct reports, ensuring they are set up for success in their roles.
• Prepare recurring and ad hoc reports and presentations for senior leadership (including the Chief Marketing Officer) and use data visualization and storytelling to influence decision making.
• Work across the marketing stack (including but not limited to Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset and HubSpot) to ensure stakeholders have the information and feedback needed to optimize owned, earned, and paid media campaigns.
• Accelerate execution against attribution and marketing performance measurement roadmaps and foster data-driven decision making across Marketing.
• Identify opportunities to improve return on marketing investments; provide actionable recommendations and measure their impact.
• Design and implement process and tooling improvements, leveraging the latest in LLMs and agentic frameworks to improve collaboration and team productivity in a virtual environment.

Requirements

• Demonstrable interest in Web3 and previous exposure to on-chain data.
• Mastery of both SQL and Python; prior experience working in dbt.
• Conversant in attribution, customer segmentation, marketing mix modeling, A/B testing and other core concepts from marketing analytics and site analytics.
• Strong data visualization and storytelling skills; ability to convey a density of information clearly and persuasively.
• Proven success working on cross-functional teams and managing concurrent projects with multiple stakeholders.
• Comfortable navigating complexity and ambiguity and working autonomously.
• Experience coaching and mentoring more junior analysts; a player-coach mentality and willingness to contribute hands-on when needed.
• Willingness to submit to background checks (employment, education and criminal record checks) as a condition of employment.

Compensation (US-based candidates)

• US pay range (not including bonus, equity or other benefits): $105,000—$187,000 USD. The final salary for US-based candidates will be determined through the interview process depending on experience and skills.

Benefits

• Competitive benefits package.
• Equity provided to employees.
• Recognition and network value within the blockchain and Web3 ecosystem.
• Continuous learning and development through the Consensys Advance Program (including Coursera access).
• Unlimited vacation/holidays and company-wide "zero productivity" days.
• Flexible working arrangements and remote-first culture with colleagues across six continents.