Marketing Operations Specialist

Details

We are seeking a highly motivated and scrappy Marketing Operations Specialist to design, build, and optimize marketing operations that enhance our SaaS product's reach and efficiency. This role is AI-first and focused on building automation solutions (with and without code), ensuring systems and automations support the entire customer lifecycle.

Responsibilities

• Maintain rigorous data analysis and auditing practices to uphold data integrity and implement process improvements.
• Ensure seamless functionality across the GTM tech stack for optimal data flow and accessibility (Salesforce, Customer.io, Snowflake, Google Analytics, Airtable, n8n, and more).
• Support development and execution of marketing campaigns; operationalize campaign creation, deployment, and management for Growth and Demand Generation teams.
• Own and manage Google Analytics, including web tracking metrics (visitors, sessions, conversions) and SEO performance; manage relationships with agencies for GA, Ads, and website optimization.
• Collaborate closely with sales, product, customer success, and other marketing teams to align marketing efforts with business objectives.
• Build, test, and deploy automation solutions (no-code and low-code) and custom integrations; work with APIs and webhooks.
• Create and maintain detailed documentation, project management artifacts, and adhere to internal project methodologies.

Requirements

• 3–5 years in Revenue Operations, Marketing Operations, or Sales Operations (ideally at a B2B SaaS company).
• 2+ years in a fast-growing startup environment with a growth mindset and adaptability.
• High technological proficiency in CRM and database management systems (e.g., Salesforce, Snowflake), integration architecture, and process building.
• Experience managing Google Analytics and similar web analytics tools.
• Demonstrated capability building and managing custom integrations, comfortable with APIs and webhooks.
• Comfort building, testing, and deploying no-code automations in tools such as n8n, Zapier, Salesforce Flows, Postman, etc.
• Strong problem-solving skills with a history of using automation to solve complex issues.
• Experience in data handling, analytics, database management, and SQL.
• Ability to independently manage projects and contribute to team goals while maintaining detailed documentation.

Desired Attributes

• Highly self-motivated with a passion for software, automation, integration, and continuous learning.
• Exceptional organizational skills, experience in project management methodologies, and thorough documentation practices.
• Team-oriented mindset and ability to work effectively with minimal supervision.

Compensation & Benefits

• Starting salary: $110,000 (or equivalent in local currency), depending on experience and subject to market rate adjustment.
• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family.
• 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, professional development budget, and more.

Our Process

• 30-minute Zoom call with Recruiter
• 45-minute Zoom call with Hiring Manager
• 45-minute Zoom calls with a few Leadership Team Members
• 45-minute Homework Review Call with Team

All final candidates will be asked to complete a background check and employment verifications as part of pre-employment. Interviews are conducted via Zoom (video required).

Location & Diversity Statement

• Americas Remote

Customer.io recognizes the impact of systemic injustice on diverse communities and is committed to inclusion, equity, and bias-free hiring practices.

How to Apply

• If you’re excited by this role and our values, apply via our careers page.