Marketing Scientist

Details

About the Team

OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.

We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.

About the Role

We’re looking for a Marketing Scientist to join OpenAI’s Ads Marketing Science function. Reporting to Marketing Science leadership, you’ll be a senior individual contributor who combines rigorous measurement expertise with strong client judgment and hands-on execution.

Your mission is to help OpenAI Ads prove and improve advertisers’ media performance. You’ll work with sales, partners, and clients supporting all forms of measurement including verification, attribution, incrementality, brand, visitation, marketing mix modeling (MMM), and scalable advertiser reporting, connecting sound methodology to decisions advertisers can act on.

This New York or San Francisco based role will partner closely with Sales on key advertising accounts and with Product, Engineering, Data Science, Partnerships, Legal, and Privacy. Initial priorities include advancing incrementality measurement, helping onboard measurement partners to OpenAI’s data interfaces, and creating reusable programs, tools, agents, skills, and workflows that let sales and clients access high-quality Marketing Science support at scale.

Responsibilities

• Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
• Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other relevant methodologies.
• Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices.
• Collaborate across Product, Engineering, Data Science, and Partnerships to translate advertiser needs into durable measurement capabilities.
• Work effectively with measurement partners and industry stakeholders to support advertiser adoption and strengthen trust in OpenAI Ads.
• Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency, and responsible interpretation.

Requirements

• Deep expertise (10+ years) in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
• Hands-on senior individual contributor who works directly with large datasets using SQL, Python or R, and AI-enabled analytical workflows, without sacrificing rigor or judgment.
• Trusted client advisor able to navigate sophisticated advertiser questions, measurement discrepancies, and executive conversations with clarity and sound judgment.
• Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
• Experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements.
• Experience partnering effectively with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities.
• Ability to translate complex statistical concepts into practical decisions for both technical and non-technical audiences.
• Thrive in fast-paced, high-ambiguity environments and influence across teams without relying on formal authority.
• Care deeply about privacy-forward, trustworthy measurement that helps advertisers understand, prove, and improve media performance.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

OpenAI is an equal opportunity employer and provides information about applicant privacy and accommodations.

Benefits

• Base pay range: $198,000 - $230,000 (listed)
• Offers equity
• Medical, dental, and vision insurance with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays and multiple company office closures
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend
• Daily meals in offices and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits such as charitable donation matching and wellness stipends