Principal Engineer - Ads Signals, Identity & Measurement

Details

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information.

The Ads Measurement Org is dedicated to enhancing the efficiency and user-friendliness of our advertising platform. We specialize in off platform conversion signals ingestion, identity resolution, ads attribution, as well as powering Ads reporting and providing machine learning models with high quality data for training.

We are looking for a hands-on software engineering leader, familiar with the end to end Ads systems, experienced with Ads Measurement and the downstream adoption of Measurement data, capable of leading across different engineering and XFN organizations, as well as willing to get their hands dirty and solve problems when the team lacks the expertise. You will be responsible for improving our Ads performance via leading full end to end Measurement solutions from ingestion to ads delivery. As a diverse group of software engineers, product managers, data scientists, and ads experts, we are excited for you to join our team!

Responsibilities

• Understand the current and future state of the business and convert business problems into engineering solutions.
• Define the long term technical vision and strategy for Ads Measurement for the next 2+ years.
• Lead large cross-functional projects end to end, from concept, design, implementation, to rollout, ensuring the highest quality and performance.
• Identify top opportunities for Ads Measurement to improve Ads performance by diving deep into our platform and understanding the company priorities, the needs of our advertisers, as well as downstream consumers of Ads Measurement data.
• Design and develop cutting-edge products and solutions for Ads Measurement that improve data quality and integrate with downstream consumers of measurement data (including modeling teams), from ideation to production deployment.
• Collaborate with engineering and cross-functional (XFN) leaders, data scientists, backend software engineers, fullstack engineers, as well as machine learning engineers.
• Mentor staff engineers and leaders, share industry knowledge, and contribute to the technical growth of the team.
• Stay updated on state-of-the-art products and techniques, recognize promising innovations, identify gaps, and adapt them to Reddit's unique platform and community.

Minimum Qualifications

• A technical leader capable of creating and aligning on Measurement vision at the Ads Org level to solve challenges for at least the next 2+ years.
• Advocate for Ads performance by leading Ads Measurement and working across job functions (product, engineering, privacy, legal, etc.) across the company.
• Expert in Ads Measurement product and technologies such as Pixel, Conversions API, Event Deduplication, Events Manager, Signal Quality, Identity Resolution, Ads Attribution.
• Ads experience spanning multiple Ads domains beyond Ads Measurement, such as Optimization, Delivery, Targeting, Ranking, Bidding, Reporting, etc., with the ability to build Measurement solutions that have end-to-end impact across the entire Ads system and drive downstream adoption.
• Familiarity with Ads privacy challenges (GDPR, CCPA, ePD, ATT, etc.) and experience delivering high Ads performance while meeting privacy needs.
• Demonstrated strong understanding of industry trends and a proven track record of driving high ad performance adapting to signal loss due to evolving privacy constraints.
• Individual contributor capable of designing, implementing, testing, and launching complex product and infrastructure changes across the entire Ads stack.
• Ability to deliver through others as well as doing hands-on work.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401(k) Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Generous paid Parental Leave
• Paid Volunteer time off

Pay Transparency & Additional Notes

• This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission.
• The base pay range for this position is: $260,800 - $365,100 USD.
• In select roles and locations, interviews may be recorded, transcribed and summarized by AI; candidates will have the opportunity to opt out. During interviews Reddit may collect identifiers, professional and employment-related information, and sensory information (audio/video). Recordings are deleted after a hiring decision.
• Reddit is an equal opportunity employer and is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in the job application process.