Product Manager II - Martech (Consumer Growth)

Details

Coinbase is seeking a Product Manager II to join Coinbase Growth and co-own ambitious performance marketing goals focused on new user acquisition at scale. The role sits on a consumer-facing Growth team and requires partnering closely with performance marketing, engineering, design, data, finance, and other cross-functional teams to deliver customer value and revenue impact.

Responsibilities

• Drive the strategy, roadmap, and execution of Coinbase marketing technology products.
• Work closely with performance marketing to scale annual spend efficiently by opening new marketing channels and increasing performance marketing automation velocity.
• Manage budget and return-on-investment in close partnership with finance and marketing.
• Lead and align cross-functional partners such as engineering, design, data and marketing to land customer value and revenue impact.
• Understand your product’s strategic and competitive position and deliver results in the context of broader organizational strategies and goals.

Requirements

• 5+ years of product management experience, including experience as a PM on a high performing Growth team at a consumer tech company.
• Previous experience in the Martech / Adtech space at scale (the listing references $100+M spend / year).
• Exceptional interpersonal communication, relationship management and organizational skills.
• Bachelor's degree or equivalent practical experience.
• Deep analytic, prioritization and problem solving skills.
• An entrepreneurial mindset with the ability to succeed in a fast-paced environment.

Nice to Have

• Experience in search engine optimization (SEO).
• Experience or passion in crypto.
• Strong interest in influencing the business: revenue generation, business model, and external partnerships.

Location & Work Model

Many roles at Coinbase are remote-first but not remote-only; in-person participation is required throughout the year and team/company offsites are held multiple times annually. Attendance at those in-person events is expected and supported.

Compensation

Pay Range: $180,370 — $212,200 USD (target annual salary). Full time offers also include target bonus, target equity, and benefits (medical, dental, vision, 401(k)).

Other Information

• Job ID: GCPM05US
• Coinbase is an Equal Opportunity Employer and is committed to reasonable accommodations for applicants with disabilities (contact: accommodations[at]coinbase.com).
• The listing notes pilots of AI tools for initial screening interviews and interview intelligence; a human recruiter will review interview responses, and Coinbase will not use AI to make decisions impacting employment.

Benefits

• Medical, dental and vision plans with generous employee contributions
• Health Savings Account with company contributions
• Disability and life insurance
• 401(k) plan with company match
• Wellness stipend
• Mobile/internet reimbursement
• Connections stipend
• Volunteer time off
• Fertility counseling and benefits
• Generous time off / leave policy
• Option to get paid in digital currency