Product Marketing Manager, ChatGPT Consumer

Details

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform among our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across channels. Our focus extends beyond promoting product features; we aim to provide valuable insights and resources that help users make the most out of AI technologies.

Role overview

As a Product Marketing Manager for Consumer PMM, you will drive marketing strategies that fuel adoption and engagement for one of the world’s most widely used AI products. This role calls for a strategic marketer who can craft compelling narratives by deeply understanding both ChatGPT’s capabilities and the needs of diverse users. The role reports to the Product Marketing Lead and offers the opportunity to shape sustained marketing programs for ChatGPT across organic channels, paid media, lifecycle marketing, in-product experiences, and more. This role is based in San Francisco, CA and follows a hybrid model (3 days in office per week). OpenAI offers relocation assistance to new employees.

Responsibilities

• Collaborate with product and research teams to translate complex technical concepts into clear, user-centric messaging.
• Leverage market research and competitive analysis to inform product positioning and identify growth opportunities.
• Partner with brand strategy and integrated marketing to develop marketing and creative briefs that inspire best-in-class work.
• Create and manage marketing campaigns, content, and materials that grow engagement, adoption, and revenue.
• Analyze product usage data and user feedback to refine marketing strategies and improve user experience.

Requirements

• 10+ years of experience in consumer or product marketing, with a strong focus in technology.
• Excellent communication and storytelling skills.
• Ability to cut through complexity and distill what matters into its simplest form.
• Strong creative judgment and ability to give clear, constructive feedback that elevates work.
• Systems thinker who considers the holistic user journey on and off product.
• Proven track record of successful product launches and campaigns that drive adoption and revenue.
• Ability to work cross-functionally in a fast-paced, dynamic environment.

Benefits & Compensation

• Base pay listed: $315,000 (total compensation also includes generous equity and performance-related bonus(es) for eligible employees).
• Medical, dental, and vision insurance with employer contributions to Health Savings Accounts.
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit).
• 401(k) retirement plan with employer match.
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks).
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees.
• 13+ paid company holidays and multiple company office closures throughout the year, plus paid sick or safe time as required by law.
• Mental health and wellness support; employer-paid basic life and disability coverage.
• Annual learning and development stipend.
• Daily meals in offices and meal delivery credits as eligible.
• Relocation support for eligible employees.
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends.

About OpenAI & Other Information

OpenAI is an AI research and deployment company dedicated to ensuring general-purpose artificial intelligence benefits all of humanity. The company emphasizes safety and diverse perspectives. OpenAI is an equal opportunity employer and provides reasonable accommodations to applicants with disabilities. Background checks will be administered in accordance with applicable law. Additional policy documents and applicant privacy information are available to candidates via the links provided in the original posting.