Product Marketing Manager, ChatGPT Consumer

Details

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform. We take a data-driven approach to understand customers' needs and challenges and partner closely with Product, Engineering, Research, Comms, and Design to create a cohesive customer experience. Our focus extends beyond promoting features — we provide insights and resources that help users make the most out of AI technologies.

About the role

As a Product Marketing Manager (Consumer PMM), you will drive marketing strategies that fuel adoption and engagement for ChatGPT. This role requires a strategic marketer who can craft compelling narratives by deeply understanding ChatGPT’s capabilities and diverse user needs. The role reports to the Head of Product Marketing and offers an opportunity to shape roadmap and market positioning for ChatGPT. This role is based in San Francisco, CA, follows a hybrid work model (3 days in office per week), and offers relocation assistance to new employees.

Responsibilities

• Develop and execute go-to-market strategies for new features and capabilities within ChatGPT.
• Collaborate with product and research teams to translate complex technical concepts into clear, user-centric messaging.
• Leverage market research and competitive analysis to inform product positioning and identify growth opportunities.
• Create and manage marketing campaigns, content, and materials that grow engagement, adoption, and revenue.
• Analyze product usage data and user feedback to refine marketing strategies and improve user experience.

Requirements

• 10+ years of experience in consumer or product marketing, with a strong focus in technology.
• Strong understanding of AI technologies and the ability to articulate their value to technical and non-technical audiences.
• Proven track record of successful product launches and campaigns that drive adoption and revenue.
• Excellent communication and storytelling skills.
• Ability to work cross-functionally in a fast-paced, dynamic environment and partner with Product, Engineering, Research, Comms, and Design.

Benefits & additional details

• Base salary range: $245,000 – $315,000 (offers equity; total compensation includes bonuses and equity).
• Medical, dental, and vision insurance (with employer contributions to HSAs), 401(k) with employer match.
• Paid parental leave (up to 24 weeks birth parents, 20 weeks non-birthing), medical and caregiver leave, flexible PTO, 13+ paid holidays.
• Mental health and wellness support; employer-paid basic life and disability coverage.
• Annual learning and development stipend; daily meals in offices and meal delivery credits as eligible.
• Relocation support for eligible employees.
• Background checks as required by law; OpenAI is an equal opportunity employer and provides reasonable accommodations for applicants with disabilities.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring general-purpose AI benefits all of humanity. We push the boundaries of AI capabilities and seek to safely deploy them through our products. Join us in shaping the future of technology.