Product Marketing Manager, Platform

Details

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About the Role

We’re looking for a senior, builder-minded Product Marketing leader to help establish and define OpenAI’s platform business. OpenAI’s B2B strategy is centered on becoming the intelligence layer inside the enterprise — embedded across workflows, systems, and decision-making. This role sits at the forefront of that effort.

This is a large, open-ended role focused on market creation. This role will help shape an emerging product area and define our go-to-market approach. You will work in close partnership with Product and Sales to determine how this product is positioned, how it goes to market, how we drive adoption and usage, and how we differentiate in a competitive enterprise landscape. This is an opportunity to build, own, and scale an enterprise GTM strategy end to end.

Responsibilities

• Help establish a new enterprise market for OpenAI: define the category, narrative, and value proposition for OpenAI as the intelligence layer inside the enterprise.
• Own end-to-end product marketing for a net-new business: from early product definition through launch, adoption, usage, and expansion.
• Partner deeply with Product to shape strategy and roadmap: translate customer needs, market insight, and competitive context into clear product and packaging guidance.
• Define GTM strategy in tandem with Sales: determine target segments, buyer personas, sales motions, and messaging that support early traction and long-term scale.
• Differentiate OpenAI in a competitive enterprise landscape: articulate how OpenAI’s approach compares to and competes with cloud and infrastructure providers.
• Figure out segmentation, adoption, and usage strategy: identify who we sell to, how customers get started, how they realize value, and how usage grows over time.
• Build the foundation from scratch: create core narratives, positioning, sales enablement, launch frameworks, and internal alignment for a business that is just getting started.
• Operate as an owner: take accountability for how this product shows up in the market and how it succeeds commercially.

Requirements

• 15+ years of experience in product marketing, go-to-market (GTM), or related roles in enterprise, B2B, or platform businesses.
• Experience helping define or launch net-new products, platforms, or categories, ideally alongside sales teams.
• Ability to translate complex technology into clear, differentiated enterprise value narratives.
• Comfortable with ambiguity and building solutions from the ground up; balance strategic thinking with hands-on execution.
• Strong cross-functional partnership skills (Product, Engineering, Research, Comms, Design).
• Comfortable taking ownership of market creation, segmentation, adoption, usage, and competitive positioning.

Workplace & Location

This role is based in San Francisco, CA, with a hybrid schedule of three days per week in the office, or Remote US with frequent travel.

Benefits

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to the salary range listed for this role, total compensation also includes equity and performance-related bonus(es) for eligible employees. Benefits called out in the posting include:

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays and multiple coordinated office closures throughout the year, plus paid sick or safe time
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend
• Daily meals in offices and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits such as charitable donation matching and wellness stipends

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. The company is an equal opportunity employer and provides information on applicant privacy, affirmative action, and reasonable accommodations in the hiring process.