Senior Applied Scientist (MMM)

Details

At Coinbase, our mission is to increase economic freedom in the world. We are seeking a Senior Applied Scientist to join the Growth Marketing Team and lead the design and implementation of Coinbase’s Marketing Mix Model (MMM). The role partners closely with Marketing, Finance, Product and Data Engineering to measure and optimize marketing spend across channels and drive data-backed investment decisions. The team works in a remote-first environment but requires in-person participation throughout the year for team and company-wide offsites.

Responsibilities

• Build and own Coinbase’s Marketing Mix Model (MMM) from the ground up to measure and optimize marketing spend effectiveness across channels (e.g., Facebook, TikTok, etc.)
• Partner with Marketing, Finance, and Data Engineering to translate business goals into measurable frameworks and actionable insights
• Develop and maintain robust statistical and econometric models that drive budget allocation and ROI optimization
• Conduct deep dives into marketing performance data to uncover drivers of growth and inform strategic decisions
• Contribute to experimentation and causal analysis efforts to validate model accuracy and inform future iterations
• Present findings and model-driven recommendations to senior leaders to guide marketing investment decisions

Requirements

• BA/BS in a quantitative field (e.g., Math, Statistics, Economics, Computer Science) with 5+ years of relevant experience, or PhD with 3+ years
• Hands-on experience building and maintaining Marketing Mix Models (MMM) or Media Mix Models
• Expertise in regression, econometrics, causal inference, or Bayesian modeling
• Proficiency in SQL and Python for data analysis, model development, and automation
• Experience working with marketing data (media spend, conversions, attribution, campaign data)
• Proven ability to translate complex technical concepts into clear business recommendations
• Experience in consumer tech or similarly fast-paced, data-rich environments
• Demonstration of Coinbase core values: clear communication, positive energy, continuous learning, and efficient execution

Nice-to-have

• Advanced degree (PhD) in a quantitative field
• Experience with marketing effectiveness or spend optimization modeling

Benefits

• Bonus eligibility + equity eligibility
• Medical, dental and vision benefits
• Health Savings Account with company contributions
• Disability and life insurance
• 401(k) with company match
• Wellness stipend, mobile/internet reimbursement, connections stipend
• Volunteer time off, fertility counseling and benefits
• Generous time off / leave policy
• Option to get paid in digital currency

Additional information

• Pay Range: $180,370 — $212,200 USD (target annual salary; offers also include bonus + equity + benefits; range depends on work location)
• ID: G2462
• Location policy: Remote-first with required in-person participation throughout the year (team and company offsites)
• #LI-Remote
• Coinbase is an Equal Opportunity Employer and provides reasonable accommodations for applicants with disabilities.