Senior Applied Scientist (MMM)

Details

At Coinbase, our mission is to increase economic freedom in the world. We are seeking a Senior Applied Scientist to join the Growth Marketing Team to build Coinbase’s Marketing Mix Model (MMM) from the ground up and shape how we measure and optimize marketing effectiveness. This role partners closely with Marketing, Finance, and Data Engineering to translate business goals into measurable frameworks and actionable insights, and presents recommendations to senior leaders.

Responsibilities

• Build and own Coinbase’s Marketing Mix Model (MMM) to measure and optimize marketing spend effectiveness across channels (e.g. Facebook, TikTok, etc.)
• Design, implement, and maintain robust statistical and econometric models that drive budget allocation and ROI optimization
• Conduct deep dives into marketing performance data to uncover drivers of growth and inform strategic decisions
• Partner with Marketing, Finance, and Data Engineering to translate business goals into measurable frameworks and actionable insights
• Contribute to experimentation and causal analysis efforts to validate model accuracy and inform future iterations
• Present results and recommendations to senior leadership

Requirements

• BA/BS in a quantitative field (e.g., Math, Statistics, Economics, Computer Science) with 5+ years of relevant experience, or PhD with 3+ years
• Hands-on experience building and maintaining Marketing Mix Models (MMM) or Media Mix Models
• Expertise in regression, econometrics, causal inference, or Bayesian modeling
• Proficiency in SQL and Python for data analysis, model development, and automation
• Experience working with marketing data (media spend, conversions, attribution, campaign data)
• Proven ability to translate complex technical concepts into clear business recommendations
• Background in consumer tech or similarly fast-paced, data-rich environments
• Demonstration of Coinbase core values: clear communication, positive energy, continuous learning, and efficient execution

Nice-to-have

• Advanced degree (PhD) in a quantitative field
• Additional experience with marketing effectiveness or spend optimization modeling

Work location & participation

• Role is remote-first (#LI-Remote). While many roles at Coinbase are remote-first, the company is not remote-only: in-person participation is required throughout the year (team and company-wide offsites are held multiple times annually). Attendance is expected and supported.

Compensation & Benefits

• Pay Range: $180,370—$212,200 USD (target annual salary; offers also include bonus eligibility, equity eligibility, and benefits)
• Benefits include medical, dental, and vision; HSA with company contributions; disability and life insurance; 401(k) with company match; wellness stipend; mobile/internet reimbursement; connections stipend; volunteer time off; fertility counseling and benefits; generous time off/leave policy; option to be paid in digital currency

Additional notes

• ID: G2462
• Pay transparency notice: target annual salary range depends on work location
• Coinbase is an Equal Opportunity Employer and provides reasonable accommodations for applicants with disabilities
• Coinbase is piloting select AI tools for interview screening and interview intelligence; human reviewers will assess responses and Coinbase will not use AI to make employment decisions