Senior Product Manager, CRM

Details

Brief info about Vinted

Vinted Marketplace is the largest online international C2C marketplace in Europe dedicated to second-hand fashion, with a growing member base of over 80 million registered members spanning 19 markets in Europe and North America. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.

Vinted Go launched in 2022, with a focus on developing products and solutions for more seamless shipping and delivery across Europe. Vinted Go has connected more than 40 carriers and more than 200,000 PUDO points across Europe to support the delivery of millions of parcels per year.

The Vinted Group, composed of Vinted Marketplace and Vinted Go, is headquartered in Vilnius, with workplaces in Czech Republic, Germany, Lithuania, France, the United Kingdom, the Netherlands and over 1,800 employees. It is backed by six leading venture capital firms: Accel, Burda Principal Investments, EQT Growth, Insight Partners, Lightspeed Venture Partners, and Sprints Capital.

Information about the position

You’ll become a part of the Growth domain in Vinted Marketplace. Our domain mission is to ensure efficient marketplace growth in Europe and beyond by maximising the number of monthly unique sellers. You will play a pivotal role in developing and implementing effective customer relationship management strategies using Braze. You will collaborate with Product and Marketing leaders to define our CRM roadmap and automate processes to improve customer engagement and retention. Strong knowledge of Braze, marketing automation, and CRM platforms is required. You will lead the product lifecycle, manage timelines, and enhance the user experience. Excellent communication skills and experience with senior stakeholders are a must.

In this position, you’ll

Discover:

• Work alongside Product and Marketing leadership to draft, define and confirm technical roadmap of CRM for Vinted Marketplace organisation.
• Serve as the primary interface between technical and non-technical teams to ensure clear communication of product objectives and progress.
• Develop a clear and comprehensive strategy for automating CRM processes, focusing on improving customer engagement, retention, and conversion rates. Identify areas where automation can streamline workflows and enhance the overall customer experience.
• Independently take steps necessary to understand complex technologies and customer use cases across a variety of customer personas and product categories to produce meaningful insights that can improve customer experience.
• Work closely with internal stakeholders (e.g., CRM managers, technical CRM managers, product teams, and other marketing teams) to understand their needs and challenges, and translate these into product increments.
• Identify opportunities for process improvements, automation, scalability within the CRM function, and integrating Braze with other systems and tools.
• Ensure data privacy compliance in CRM tech development activities.
• Incorporate innovative ideas and solutions to drive continuous improvement and maintain a competitive edge.

Deliver:

• Develop, define, and execute the product strategy and roadmap for our CRM platform aligning with the company's strategic goals, customer needs, and marketing initiatives.
• Lead the full product lifecycle, from ideation to launch, including concept, scope, specifications, prioritisation, design, implementation, and maintenance.
• Drive the end-to-end project management of product features, including managing timelines, resources, risks, and dependencies.
• Continuously assess and improve the user experience of CRM features. Gather user feedback, conduct usability tests, and work closely with UX/UI designers to enhance the user interface and overall usability.
• Act as the subject matter expert in CRM tool, providing guidance, training, and support to cross-functional teams.
• Foster a culture of continuous improvement in the team. Promote innovation, efficiency, and best practices.

About you

• 4+ years of experience in technical product, project or program management, preferably experience of utilising Braze.
• Technical knowledge of marketing automation tools, CRM platforms, and customer data platforms (CDPs).
• Experience working with and influencing senior level stakeholders
• Experience communicating with a diverse audience, including the ability to propose complex solutions and explanations in writing.
• Familiarity with data privacy regulations, such as GDPR and CCPA, and experience ensuring compliance in CRM activities.
• Bonus: certifications in Braze or other relevant CRM technologies.

Work perks

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Free access to an office gym
• Mental and emotional health support through the Mindletic app
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
• Private health insurance
• On-site canteen serving delicious homemade food at discount prices
• Frequent team-building events
• A personal monthly budget for shopping on Vinted
• The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
• A dog-friendly office

Working at Vinted

Individual Learning Budget

Vinted will set aside a yearly sum equal to 13.2% of your annual salary to be invested in your continuous professional development. You’ll be able to take the initiative to use it for covering relevant learning activities that benefit your role.

Hybrid Work

We’ve adopted a hybrid workplace model where 2 days in office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

The salary range for this position is €4,825 - €6,938 gross per month.

If this sounds interesting – you may well be just who we need.