Senior Product Manager - Growth Incentives

Details

At Coinbase, our mission is to increase economic freedom in the world. To achieve this, Coinbase Growth is scaling the consumer-facing product by identifying high-impact opportunities that better connect users and maximize core product value. The Incentives team is building an incentives-as-a-service engine that will power rewards, promotions, and user bonuses across Coinbase.

Responsibilities

• Define and build the reusable "incentive primitives" from 0-to-1 (core components such as advanced targeting/eligibility logic, a library of payout models, and standardized campaign management tools).
• Own the 0-to-1 strategy and vision for the "incentives-as-a-service" engine to enable product teams to launch high-ROI campaigns quickly.
• Create the intelligence layer in partnership with Data Science: define data models and A/B testing frameworks to measure ROI from day one.
• Partner deeply with Risk & Compliance to integrate with core risk systems to proactively prevent fraud and abuse and ensure security and scalability.
• Lead cross-functional execution and alignment across engineering, design, data science, risk, marketing, and finance to build and scale company-wide infrastructure.
• Understand product strategic and competitive positioning and deliver results aligned with broader organizational strategies and goals.

Requirements

• 6+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company.
• Proven entrepreneurial 0-to-1 mindset; willing to run manual processes first before building automation.
• Strong 1-to-N systems thinking; able to turn prototypes into scalable, reusable engines and primitives.
• Direct experience in Growth, Promotions, or Incentives: built or managed systems related to rewards, user bonuses, loyalty programs, or complex pricing.
• Deeply analytical with demonstrated ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up.
• Exceptional interpersonal communication, relationship management, and organizational skills, with a track record of leading complex, multi-quarter, cross-functional projects.

Nice to haves

• Experience or passion in crypto.
• Strong interest in influencing business outcomes: revenue generation, business models, and LTV optimization.

Benefits & Additional Information

• Pay Range: $207,485—$244,100 USD (target annual salary; full-time offers also include bonus eligibility, equity eligibility, and benefits including medical, dental, vision, and 401(k)).
• Benefits include: Medical, Dental and Vision; Health Savings Account with company contributions; Disability and Life Insurance; 401(k) with company match; Wellness stipend; Mobile/Internet reimbursement; Connections stipend; Volunteer Time Off; Fertility counseling and benefits; generous time off/leave policy; option to be paid in digital currency.
• While many roles at Coinbase are remote-first, in-person participation (team and company-wide offsites) is required throughout the year.
• Job#: GCPM06US
• Applicants: answers to crypto-related questions may be used to evaluate onchain experience.

Equal Opportunity & Privacy

• Coinbase is an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.
• Global Data Privacy Notice applies; by submitting an application you agree to data processing per the notice.
• AI Disclosure: Coinbase pilots AI tools for initial screening interviews and interview intelligence; human recruiters review responses. To request reasonable accommodation, contact accommodations[at]coinbase.com.