Senior Product Marketing Manager

Details

Grafana Labs is a remote-first, open-source company used by more than 20M users and over 3,000 companies to manage observability with the Grafana stack (Grafana Cloud / Grafana Enterprise, metrics via Grafana Mimir, logs via Grafana Loki, and traces via Grafana Tempo).

We are hiring an experienced, growth-oriented product marketer to join the Product Marketing team. In this role you will create Go-To-Market programs that position the value of Grafana Labs and its products to target customers. You will own messaging and positioning across key personas and product areas, partner closely with product management and enablement, and execute both strategic and hands-on tactical work (blogs, webinar outlines, video scripts, etc.).

Responsibilities

• Define go-to-market strategy so users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
• Partner with Product Managers to define product value, messaging, and GTM strategy, from competitive positioning to sales enablement collateral
• Collaborate with product management, engineering, and go-to-market teams to create materials that help customers evaluate and adopt products: reference architectures, implementation guides, detailed product information
• Own and manage launches of new products/features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition, and opportunities
• Enable go-to-market and sales teams (training, enablement content) so customer-facing teams can effectively engage customers, partners, and prospects
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to shape marketing programs and drive growth across the customer journey

Requirements

• 6+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience marketing and selling to a technical audience
• Passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers
• Experience leading product or feature launches, both autonomously and as part of a team
• Comfortable working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translates to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance and lifecycle metrics, making data-driven recommendations
• Exceptional writing and communication skills
• High “say-do” ratio in executing and delivering impact

Compensation & Rewards

• Base compensation range in Germany: 106,514 EUR - 127,800 EUR per year
• Roles include Restricted Stock Units (RSUs)
• Compensation ranges are country-specific; applicants outside Germany will have a market-specific pay range discussed by a recruiter

Why You’ll Thrive at Grafana Labs

• 100% remote, global culture; remote-only company with a distributed team
• Scaling organization with meaningful work and autonomy
• Transparent communication and approachable leadership
• Strong open source roots and community-driven values
• In-person onboarding
• 30 days annual leave (global annual leave policy); 3 days reserved for Grafana shutdown days

Equal Opportunity & Recruitment Notes

• Grafana Labs is an equal opportunity employer and will recruit, train, compensate, and promote regardless of protected characteristics
• The company may utilize AI tools in recruitment to assist matching CVs to job postings; recruitment team continues to manually review CVs