Senior Product Marketing Manager

Details

Grafana Labs is a remote-first, open-source company that builds observability tools used by millions of users and thousands of companies worldwide. The company’s products include Grafana (visualization), Grafana Cloud (managed), and self-managed Grafana Enterprise Stack, with core components such as Grafana Mimir (metrics), Grafana Loki (logs), and Grafana Tempo (traces).

This role is for an experienced, growth-oriented product marketer responsible for creating Go-To-Market programs that position Grafana Labs and its products to solve target customers' needs. The Senior Product Marketing Manager will own messaging and positioning across key personas and product areas, partner with Product Management and enablement, and execute strategic and tactical marketing activities.

Responsibilities

• Define go-to-market strategy to ensure users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
• Partner with Product Managers to define product value, messaging, competitive positioning, and go-to-market strategy
• Collaborate with product management, engineering, and go-to-market teams to create customer-facing materials: reference architectures, implementation guides, and detailed product information
• Own and manage launches of new products/features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition, and opportunities
• Enable go-to-market and sales teams with training, enablement materials, and collateral so customer-facing teams can effectively engage customers, partners, and prospects
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to shape marketing programs and drive growth across the customer journey
• Execute hands-on tactical assets such as blog posts, webinar outlines, and video scripts when needed

Requirements

• 6+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience marketing and selling to a technical audience
• Passion for open source, cloud native, and infrastructure technologies
• Proven ability to drive complex projects from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers
• Experience leading product or feature launches both autonomously and as part of a team
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity to translate into clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance and making data-driven recommendations
• Exceptional writing and communication skills
• High execution reliability (high “say-do” ratio)

Compensation & Rewards

• US base compensation range: $178,000 - $214,204 (actual compensation may vary based on level, experience, and skillset)
• All roles include Restricted Stock Units (RSUs)

Why You’ll Thrive at Grafana Labs

• 100% remote, global culture
• High-growth, scaling organization with transparent communication and innovation-driven environment
• Strong open source roots and community-driven values
• In-person onboarding
• 30 days annual leave policy (subject to local legislation) and Grafana Shutdown Days

Other Notes

• Grafana Labs may utilize AI tools in recruitment to assist in matching CVs to job postings; recruitment team will continue manual review
• The role is listed for the United States (Remote) and compensation ranges are country-specific