Senior Product Marketing Manager, Brand Marketing

Details

Brief info about Vinted

Our mission is to make second-hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre-loved clothing and lifestyle items, giving each piece a second life – or even a third.
The Vinted Group is made up of three business units that support this mission:

Vinted Marketplace is Europe’s leading platform for second-hand fashion and a go-to destination for all kinds of pre-loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life.

Vinted Go enhances the shipping experience with a vast network of over 500,000 pick-up and drop-off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high-value pieces.

Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members.

Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people. Our backers include Accel, EQT Growth, Insight Partners, Lightspeed Venture Partners, Sprints, and TPG.

About the role:

Join Vinted's Product Marketing team, the strategic link between Product and Marketing. You'll be at the forefront of launching and driving success for our products, services and features, ensuring they are positioned effectively and communicated cohesively to our members.

In this central role, you will collaborate with cross-functional teams, including Product Management, Brand Strategy, Member Engagement Marketing, Communications, and Legal, to drive impactful go-to-market strategies.

We are looking for someone who combines analytical, strategic, and creative thinking to produce compelling product positioning and messaging. Your efforts will ultimately drive product growth and business impact.

In this position, you will:

• Develop positioning and messaging for new products, services and major platform updates; craft and execute effective go-to-market strategies.
• Ensure seamless and user-friendly experience for our members during major product updates and changes.
• Drive proactive collaboration by providing valuable insights (user feedback, market trends, competitor analysis) to Product teams, and simultaneously ensure Brand strategies are shared with Product teams to inform product development.
• Collaborate extensively with cross-functional teams to advocate for consumer needs and perspectives.
• Own and manage product marketing work streams with a proactive approach to achieving set goals.

About you:

• Experience: minimum of 6 years in product marketing within the consumer technology sector; additional experience with business technology products is a plus.
• Proven success in launching and growing consumer technology products, especially in international markets.
• Skilled in crafting compelling product positioning and messaging that not only resonates with members but also differentiates us from the competition for global product launches.
• Utilize analytical workflows alongside exceptional reasoning, creativity, and problem-solving skills.
• Proven ability to collaborate with Brand Strategy teams to ensure product development and launches align with Vinted’s brand positioning and strategic objectives.
• Exhibit excellent communication skills to influence stakeholders at all levels and foster collaboration across various functions.
• Able to prioritize effectively and manage multiple projects at the same time across different teams.

Work perks

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Newest MacBook models
• Free access to the office gym
• Digital mental and emotional health support and Employee Assistant Program (EAP)
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
• Private health insurance
• On-site canteen serving delicious homemade food at friendly prices
• Frequent team-building events
• A personal monthly budget for shopping on Vinted
• The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
• A dog-friendly office

Working at Vinted

Individual Learning Budget

We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.

Hybrid Work

We’ve adopted a hybrid workplace model where 2 days in office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

The salary range for this position is € 3,567 - € 4,817 gross per month.