Senior Product Marketing Manager | Spain | Remote

Details

Grafana Labs is a remote-first, open-source company that builds observability tools used by millions worldwide. The Senior Product Marketing Manager will create go-to-market (GTM) programs, own messaging and positioning for key personas and product areas, and partner across product, engineering, and GTM teams to help buyers evaluate, adopt, and derive value from Grafana Labs products and open source offerings. This is a hands-on, growth-oriented role that blends strategic thinking with tactical execution (blogs, webinar outlines, video scripts, enablement materials).

Responsibilities

• Define go-to-market strategy to ensure users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings.
• Partner with Product Managers to define product value, messaging, and GTM strategy, including competitive positioning and sales enablement collateral.
• Work with product management, engineering, and GTM functions to create materials that help customers evaluate and adopt products: reference architectures, implementation guides, and detailed product information.
• Own and manage launches of new products/features relevant to target buyers.
• Conduct internal and customer research to understand pain points, competition, and opportunities.
• Enable GTM and sales teams via training, enablement content, and clearly defined product capabilities and value propositions.
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to shape marketing programs and drive growth across the customer journey.

Requirements

• 6+ years of relevant experience (product marketing, solutions marketing, or product management).
• Experience marketing and selling to a technical audience.
• Passion for open source, cloud native, and infrastructure technologies.
• Proven ability to manage complex projects from start to finish and lead product or feature launches.
• Strong product and technical curiosity to translate technical concepts into clear packaging, positioning, and messaging.
• Demonstrated quantitative analytical skills for analyzing campaign performance and lifecycle metrics to make data-driven recommendations.
• Exceptional writing and communication skills; comfortable producing content such as blogs, webinars, and video scripts.
• Comfortable working with varied internal and external stakeholders in complex processes and demonstrated ability to enable sales and GTM teams.

Technologies & Domains Mentioned

• Grafana, Grafana Cloud, Grafana Enterprise Stack
• Grafana Mimir (metrics), Grafana Loki (logs), Grafana Tempo (traces)
• Open source, cloud native, infrastructure, observability

Compensation & Benefits

• Spain base compensation range: 91,000 EUR - 109,500 EUR (base). Actual compensation may vary by level, experience, and skillset.
• All roles include Restricted Stock Units (RSUs).
• 100% remote company with global culture; in-person onboarding is provided.
• 30 days annual leave (global policy), including 3 Grafana Shutdown Days; local legislation may apply.

Why You’ll Thrive at Grafana Labs

• Remote-first, global culture with high autonomy and transparent communication.
• Opportunity to work on high-impact projects in a scaling organization with open-source roots.
• Empowered teams, approachable leadership, and defined career growth pathways.

Additional Notes

• Grafana Labs may utilize AI tools in recruitment to assist matching CVs to job postings; recruitment team will manually review CVs.
• For candidates applying from locations other than Spain, recruiters will discuss country-specific pay ranges and benefits.
• For privacy details, see the Grafana applicant and candidate privacy policy.