Sr. Partner Marketing Manager

Details

At SentinelOne, we’re redefining cybersecurity by pushing the limits of what’s possible—leveraging AI-powered, data-driven innovation to stay ahead of tomorrow’s threats.

From building industry-leading products to cultivating an exceptional company culture, our core values guide everything we do. We’re looking for passionate individuals who thrive in collaborative environments and are eager to drive impact. If you’re excited about solving complex challenges in bold, innovative ways, we’d love to connect with you.

Responsibilities

• Set GTM strategy and manage the end-to-end marketing relationship with assigned reseller partners and distributors across North America.
• Maximize pipeline generation and revenue through planning, execution, and measurement of partner marketing activities.
• Act as central marketing point of contact for partner-led and SentinelOne-led joint marketing initiatives from strategy through pipeline inspection.
• Create strategic quarterly and annual business plans with assigned partners and present quarterly plans to internal and partner executives.
• Drive account mapping, joint programs, and enablement in close partnership with National Partner Manager (NPM) and Field Marketing Manager (FMM).
• Identify and execute GTM opportunities and joint marketing programs to accelerate pipeline growth and maximize ROI.
• Own full campaign lifecycle: ideation, budgeting, execution, and reporting for partner-led and SentinelOne-led events and programs.
• Lead cross-functional and regional planning sessions to align marketing activities with regional sales priorities.
• Interlock with global partner marketing, field marketing, and partner managers to align regional plans to sales goals.
• Manage Market Development Funds (MDF): secure approvals, ensure compliance, and maximize ROI.
• Drive timely and accurate Proof of Performance (POP) collection, list uploads, and data cleansing to enable sales follow-up and pipeline inspection.
• Deliver strategic reporting on marketing performance (ROI, engagement with named accounts, partners & Paladins enabled) and demonstrate impact on joint partner pipeline.
• Develop and manage partner enablement programs (floor days, call blitzes, training) to educate partner sales teams and bring the SentinelOne brand to life.
• Maintain consistent internal communication regarding partner activities, results, and opportunities.
• Travel: approximately 15% expected.

Requirements

• 10 years of experience in B2B marketing, preferably within cybersecurity.
• Proven track record of developing and executing successful partner marketing campaigns.
• Familiarity with partner co-marketing strategies and MDF program usage.
• Strong understanding of partner ecosystems and go-to-market strategies.
• Exceptional communication and interpersonal skills; ability to build trust and influence stakeholders.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in marketing tools and platforms such as Impartner, GlassHive, Salesforce, or similar.
• Bachelor’s degree in Marketing, Business, or related field; advanced degree is a plus.
• Self-motivated, results-driven, able to work independently.
• Creative thinker with a collaborative mindset.
• Strong project management skills and attention to detail.
• Knowledge of current trends and challenges within partner ecosystems.
• Multilingual preferred.

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events including regular happy hours and team building events

Compensation & Other Notes

This U.S. role has a base pay range that will vary based on the location of the candidate. Base Salary Range: $128,800—$166,650 USD. For some locations a different pay range may apply and will be provided during recruiting. SentinelOne participates in the E-Verify Program for all U.S. based roles and is an Equal Employment Opportunity and Affirmative Action employer.