Staff Community Product Marketing Manager

Details

Reddit is a community of communities built on shared interests, passion, and trust. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit supports open and authentic conversations across the internet.

This role sits on the Community Product Marketing team and is responsible for owning go-to-market strategy, influencing product direction, and taking community products to market to serve consumers, contributors, moderators, and brands. The team works across product areas, launches 0-to-1 products, and collaborates cross-functionally to drive impact.

Responsibilities

• Lead inbound and outbound product marketing for consumer and community products.
• Act as a trusted partner with Product, Engineering, User Research, Data Science, Community, Business Development, and other cross-functional teams.
• Define, shape, and sell go-to-market strategy including positioning, narratives, goals, and activation plans.
• Drive product storytelling and bring products to life for diverse audiences, from segmentation and insights to feature launches and future direction.
• Create and execute marketing plans including beta testing, multichannel campaigns, goal tracking, and data analysis in collaboration with cross-functional teams.
• Leverage research, data, and market insights to identify opportunities and inform marketing and product decisions.

Requirements

• 7+ years of experience in marketing, product management, or strategy/consulting roles.
• Experience launching products for diverse user segments and managing different product workstreams.
• Strong analytical, research, and data analysis skills to prioritize personas and devise marketing approaches.
• Excellent communication, storytelling, and interpersonal skills; ability to translate product technicalities into cohesive consumer narratives.
• Experience working with 0-to-1 products is a plus.
• Experience with community products, social platforms, or marketplace products is preferred.
• Deep understanding of Reddit’s ecosystem, community structure, conversation-focus, and moderator roles (avid redditor a strong plus).
• Capacity to deliver in fast-paced environments and adapt to change.

Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401(k) match.
• Family planning support and gender-affirming care.
• Mental health & coaching benefits.
• Flexible vacation & Reddit Global Days off; generous paid parental leave.
• Paid volunteer time off.

Pay Transparency

• This posting may span more than one career level. In addition to base salary, the role may be eligible for equity (RSUs) and, depending on position, commission. Final offers depend on skills and experience.
• Base pay range for U.S.-based applicants: $167,500 - $234,500 USD.

Other Notes

• Some interviews may be recorded, transcribed, and summarized by AI; candidates can opt out prior to scheduled interviews. Reddit collects identifiers, professional/employment information, sensory information (audio/video), and any other information shared during interviews to evaluate applications. Recordings are deleted after hiring decisions. Reddit is an equal opportunity employer and provides reasonable accommodations for qualified individuals.