Technical Web Analytics Specialist

Details

Do you thrive on tackling complex challenges in digital analytics and enabling teams to implement scalable solutions? Join our team, where we support approximately 180 development teams in implementing and optimizing a self-developed generic data layer. As a senior technical web analytics specialist, you'll play a crucial role in building front-end solutions and leveraging AI technologies to advance our processes. This is your chance to work on cutting-edge projects, collaborate across teams, and make a real impact in shaping the future of our data-driven strategies.

Responsibilities

• Support a wide range of stakeholders in implementing and optimizing a generic data layer.
• Ensure accurate and efficient implementation of pixels for campaigns run by e-commerce and brand teams.
• Ensure the data layer supports and tracks new functionalities across web and app applications.
• Develop scalable front-end solutions.
• Explore and apply AI to improve processes.
• Collaborate with stakeholders to translate needs into technical solutions.
• Troubleshoot and resolve complex issues related to data layer implementation or analytics tracking.
• Identify and mitigate risks in data tracking or pixel implementation.
• Document best practices and create implementation guidelines for different teams.
• Keep up-to-date with trends in web analytics, AI, and front-end technologies.

Working environment

• Small, close-knit team (5-6 people) with an informal and friendly atmosphere.
• Hyperspecialists in front-end development, tag management, and web analytics tooling within the team.
• Dedicated team day at the office; flexibility to organise the rest of the workweek.
• Part of the Customer Interaction & Hyper-personalisation grid focusing on data collection, audience building, personalization, and app development.
• Regular "work together" days for cross-team collaboration.

Requirements

Soft skills

• Ability to bridge the gap between use cases and technical capabilities.
• Strong interpersonal skills, teamwork and facilitation.
• Excellent analytical and technical abilities.
• Curious and eager learner.

Hard skills

• Extensive knowledge and hands-on experience with JavaScript.
• Familiarity with Marketing Automation solutions, paid media, analytics platforms, and customer data platforms.
• Proven experience with tag management solutions (e.g., Tealium).
• Experience with analytics tools such as Google Analytics 360.
• Experience implementing Paid Advertising tools: Google Ads and DV360.
• Proficiency with Social Advertising platforms (Facebook, Twitter, LinkedIn) and their implementation.
• Experience implementing pixels and tracking across web and app platforms.
• Bachelor's degree in a relevant field (e.g., Computer Science, Engineering, or Marketing).
• Experience with cloud-based data solutions is a plus.

Benefits

• Salary range: € 5.847 - € 8.353 per month.
• Excellent employment conditions and solid pension plan.
• Hybrid working model (flexibility to work from home or office).
• Personal development budget of EUR 1,000 per year.
• Annual public transport pass or travel budget depending on function.
• Opportunities for personal and professional growth; focus on vitality and fitness.

Location & contact

• This role will be located in Amsterdam, Netherlands.
• For more information: Twan Lammers — [email protected]

Application process

1. Apply online
2. CV selection and feedback
3. Job interview(s)
4. Possible assessment
5. Job offer
6. Congratulations on your new job!
7. Onboarding Desk