Director, Marketing AI & GTM Automation

Details

SentinelOne is seeking a Director, Marketing AI & GTM Automation to build and lead a marketing-led team responsible for applying AI and automation across the go-to-market motion. The role will define the AI strategy for marketing GTM work, prioritize use cases, deliver systems that transform team execution, and operate those systems as durable, measurable infrastructure.

The position partners with demand generation, PLG, SDR, product marketing, brand, marketing operations, revenue operations, revenue technology, sales, IT/security, and legal.

Responsibilities

• Maintain a prioritized, revenue-linked backlog of AI and automation use cases across the GTM funnel, translating operational challenges into sequenced initiatives with defined success metrics.
• Own marketing-specific AI governance, including system permissions, data access, human-review requirements, logging, auditing, and coordination with legal, security, and compliance.
• Own the architecture, integration layer, and roadmap for the marketing technology stack, including marketing automation, CDP, orchestration, analytics, the marketing side of CRM, and the AI layer across these systems.
• Partner with revenue technology and sales-systems owners on cross-functional workflows.
• Manage vendor selection, contracts, and technology consolidation while preventing tool sprawl.
• Set standards for designing, building, evaluating, and deploying AI agents and agentic workflows.
• Own evaluation practices such as output-quality scoring, benchmarking, and regression testing.
• Build skill libraries, prompt libraries, training, and coaching programs to drive adoption and self-sufficiency across the marketing organization.
• Hire, develop, and lead a team of GTM engineers, a marketing technology/operations lead, and an enablement/governance lead.
• Define and report metrics including cycle-time reduction, output quality, cost-to-serve, and pipeline and revenue influence.

Requirements

• 8+ years of experience across marketing/GTM operations, marketing technology, growth, or a related function, including meaningful ownership of systems that directly affected pipeline or revenue.
• 3+ years of experience leading and developing people, ideally across technical and operational roles.
• Demonstrated ownership of a modern GTM or marketing technology stack, including Salesforce, Marketo, CDP platforms such as Segment, Tealium, mParticle, or Adobe Real-Time CDP, and analytics or orchestration tools such as Snowflake, Looker, Tableau, or Adobe Experience Platform.
• Hands-on knowledge of AI in GTM work, including agent frameworks such as LangChain, CrewAI, and LlamaIndex; LLM platforms such as Claude, OpenAI, and Gemini; evaluation and observability tools such as LangSmith and Braintrust; and human-in-the-loop review and prompt architecture practices.
• Track record of translating strategy into shipped systems and driving adoption across teams not directly managed.
• Strong cross-functional judgment and experience partnering with legal, security, sales, and product to ship safely.

Preferred Qualifications

• Experience establishing or scaling an AI or automation function within a larger marketing or GTM organization.
• Familiarity with agent frameworks, orchestration platforms such as n8n and Make, APIs/MCP integrations, and lightweight scripting using SQL, Python, or JavaScript.
• B2B or enterprise SaaS experience.
• Experience building AI measurement and governance frameworks in regulated or brand-sensitive environments.

Benefits

• Restricted Stock Units and Employee Stock Purchase Plan.
• Flexible time off, paid company holidays, paid sick time, gender-neutral parental leave, and grandparent leave.
• Medical, dental, and vision coverage; 401(k) with company match; life and disability insurance; health and dependent care FSA; voluntary benefits; Employee Assistance Program; prepaid legal services; pet insurance; cancer care program; and global business travel medical insurance.
• Home office allowance and mobile phone reimbursement.
• Wellness coach, wellness/gym reimbursement, fertility coverage, and adoption and surrogacy reimbursement.

This U.S. role has a location-dependent base pay range. The base salary range is $180,000–$270,000 USD. SentinelOne is an Equal Employment Opportunity and Affirmative Action employer and participates in the E-Verify Program for U.S.-based roles.