Marketing Analytics Lead

Details

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences.

Marketing Insights & Analytics team specifically aims to understand the markets, audiences, behaviors, attitudes and needs to shape outreach strategies and inform product and business decisions. We’re the strategic partner that discovers insights, specifically foundational understanding, insights for marketing strategy, thought leadership, measurement and tracking.

About the Role

You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses worldwide.

Responsibilities

• Define KPIs for campaigns and marketing programs.
• Develop clear measurement frameworks. Implementing full-funnel measurement and attribution tools to inform marketing investment. Providing data and insights that allow the org to assess performance and drive planning.
• Design experiments to measure marketing campaign impact
• Analyze large data sets, design and perform statistical analysis
• Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements.
• Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way.
• Lead/participate in xfn collaboration with other analytics and marketing teams.

Requirements

• 7+ years experience in a quantitative role navigating a highly ambiguous environment
• Experience designing experiments with clear insights utilizing SQL and Python
• Experience working with marketing org designing tests (e.g. matched market, holdout/exposed) for campaigns.
• Experience defining goals for campaigns and marketing programs.
• Experience building measurement plans and capability
• Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies.
• Excellent communication skills with demonstrated ability to communicate with marketing and executives.
• Nice-to-have: demonstrated prior experience in NLP, large language models or generative AI.

Workplace & Location

San Francisco is preferred. We operate on a hybrid model and expect team members to be in the office three days per week. We are open to remote candidates, with the expectation of frequent travel to San Francisco for team collaboration, planning, and key milestones.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.

Benefits

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.