Marketing Scientist

Details

OpenAI’s Marketing team uses a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. The team partners closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver cohesive end-to-end customer experiences and lead go-to-market efforts for new product launches.

Role overview

You will join OpenAI’s Ads Marketing Science function as a senior individual contributor who combines rigorous measurement expertise with strong client judgment and hands-on execution. Your mission is to help OpenAI Ads prove and improve advertisers’ media performance through measurement including verification, attribution, incrementality, brand, visitation, marketing mix modeling (MMM), and scalable advertiser reporting. You will partner with sales, partners, and clients and collaborate with Product, Engineering, Data Science, Partnerships, Legal, and Privacy.

This role is based in New York City or San Francisco and will partner closely with Sales on key advertising accounts. Initial priorities include advancing incrementality measurement, onboarding measurement partners to OpenAI’s data interfaces, and creating reusable programs, tools, agents, skills, and workflows to scale Marketing Science support.

Responsibilities

• Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
• Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other methodologies.
• Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices.
• Collaborate across Product, Engineering, Data Science, and Partnerships to translate advertiser needs into durable measurement capabilities.
• Work with measurement partners and industry stakeholders to support advertiser adoption and strengthen trust in OpenAI Ads.
• Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency, and responsible interpretation.

Requirements

• Deep expertise (10+ years) in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
• Hands-on experience working directly with large datasets using SQL, Python, or R, and AI-enabled analytical workflows while maintaining rigor and judgment.
• Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
• Experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into product requirements.
• Demonstrated ability to partner effectively with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities.
• Strong client advisory and communication skills to translate complex statistical concepts into practical decisions for technical and non-technical audiences.
• Comfort working in fast-paced, high-ambiguity environments and influencing across teams without formal authority.
• Strong commitment to privacy-forward, trustworthy measurement practices.

Benefits

• Base pay range: $198,000 - $220,000 (offers equity).
• Medical, dental, and vision insurance with employer contributions to Health Savings Accounts.
• Pre-tax accounts (Health FSA, Dependent Care FSA, commuter expenses).
• 401(k) retirement plan with employer match.
• Paid parental leave (up to 24 weeks for birth parents, 20 weeks for non-birthing parents) and paid medical/caregiver leave (up to 8 weeks).
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees.
• 13+ paid company holidays and coordinated office closures; paid sick or safe time as required by law.
• Mental health and wellness support; employer-paid basic life and disability coverage.
• Annual learning and development stipend; daily meals in offices and meal delivery credits as eligible.
• Relocation support for eligible employees.
• Additional taxable fringe benefits (charitable donation matching, wellness stipends) and equity/bonus opportunities.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The company emphasizes safety and diverse perspectives and is an equal opportunity employer. Background checks and fair chance considerations are described in the posting. Reasonable accommodations for applicants with disabilities are available.