Marketing Technology Program Manager

Details

Role Description

Stripe is seeking a Marketing Technology Program Manager to drive technology programs that power its global marketing engine. This role sits at the intersection of technology, data, and program management, requiring both strategic planning and hands-on execution.

The Marketing Operations team manages the systems, processes, and data infrastructure supporting Stripe's global marketing engine. The team partners with Growth Product, Growth Marketing, Regional Demand and Field Marketing, Lifecycle Marketing, Sales Development, and Marketing Technology teams to improve campaign execution, automation, data quality, and marketing technology operations at scale.

Responsibilities

• Act as the program manager for one to two initiatives at a time, including digital channel effectiveness, campaign measurement, account-based marketing, and online event production and community programs.
• Improve digital campaign performance through personalization, content optimization, audience optimization, and recommendation system interlock.
• Establish consistent campaign identities and connect marketing activity, spend, engagement, leads, and downstream outcomes.
• Identify target accounts, coordinate account-based campaigns, personalize account experiences, capture engagement, and measure account penetration.
• Manage digital event promotion, registration, online attendance, content delivery, community engagement, and follow-up measurement.
• Own end-to-end program delivery, including communications, milestone tracking, cross-functional workstreams, and roadmap updates.
• Lead programs addressing recurring marketing process and technology challenges; define objectives, success metrics, and scalable processes.
• Partner with product and engineering teams to define business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling.
• Lead requirements, selection, contracting, implementation, and adoption of third-party software, including new custom features in Stripe's implementations.
• Coordinate review cycles, pilots, and feedback collection; summarize required changes, identify launch-blocking issues, and escalate risks.
• Improve operations through process innovation, automation, and AI-powered tools.
• Maintain scalable documentation and coordinate with offshore production teams and cross-functional partners across time zones.

Requirements

• At least 6 years of experience in B2B marketing operations, marketing technology, or a related program management role in a high-growth technology environment.
• At least 3 years of day-to-day experience with some or all of the following: marketing automation platforms, CRM platforms, audience targeting and personalization, marketing campaign measurement, account-based marketing, and online events or webinars.
• At least 3 years of experience managing cross-functional marketing, sales, and engineering initiatives end to end.
• Experience building and deploying AI agents, including examples of deployed agents and daily uses of AI beyond chat.
• At least 3 years of experience conducting analysis using queries, dashboards, and AI, and partnering with analysts and data scientists for more complex analytics needs.
• At least 3 years of experience defining scope and goals and collaborating with distributed, global teams.
• Excellent written and verbal communication skills, including the ability to explain complex operational concepts to marketing, sales, and engineering stakeholders.

Preferred Qualifications

• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources.
• At least 3 years of experience with marketing technology systems and platforms, including Marketo, customer data platforms, marketing channel and campaign measurement and attribution, account-based marketing platforms, and online event platforms.
• Experience selecting and managing third-party software in a B2B marketing context.
• Experience implementing AI tools to improve marketing operations workflows and productivity.
• Experience working with global teams on a daily basis.
• Knowledge of data privacy and compliance frameworks.
• Experience in financial services, payments, or B2B software industries.