Staff Product Manager, AI Software Factory PLG

Details

GitLab is an intelligent orchestration platform for DevSecOps. The company enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation.

The team embraces AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows.

An Overview of This Role

As Staff Product Manager, AI Software Factory PLG, you will shape how developers discover, adopt, and get lasting value from GitLab’s AI-powered software creation experience, from planning and specification through coding, review, and verification.

You will connect capabilities across GitLab Duo Agent Platform and related product areas into a coherent experience and own the product strategy for growing adoption. You will make it easier for individual developers to get started, reach value quickly, and bring the experience into their team and organization.

This is a senior individual-contributor role for a product leader who combines strong product judgment with a track record in enterprise product-led growth. You should understand how self-serve adoption works in complex B2B products, including the needs of end users, administrators, and buyers, and how product usage can support broader evaluation and expansion.

Responsibilities

• Define and maintain a 12–18-month product strategy for a cross-team part of GitLab’s AI Software Factory, with customer adoption and growth as core outcomes.
• Own the adoption journey from discovery and onboarding through activation, time-to-first-value, repeat usage, team adoption, retention, and conversion or expansion.
• Identify friction in the end-user, administrator, and buyer journeys, and prioritize improvements that help customers realize value and broaden adoption.
• Set outcome measures for product and growth initiatives; use product usage data, customer feedback, and experiments to evaluate impact and adjust direction.
• Build a steady test-and-learn approach, including clear hypotheses, experiment design, and sharing results and learnings across partner teams.
• Partner closely with the GitLab Duo Agent Platform organization and product areas that own key parts of the software development workflow.
• Connect work delivered across several groups into one clear, end-to-end experience and help users discover, adopt, and realize value through product-led growth.

Requirements

• Product management experience leading complex technical or multi-team products from strategy through delivery and iteration.
• Demonstrated success in enterprise B2B product-led growth or growth, with measurable impact on activation, time-to-value, adoption, retention, conversion, or expansion, including scaling from individual use to team or organization-wide adoption.
• Hands-on experience using customer research, product analytics, funnel and cohort analysis, and experimentation to identify growth opportunities and measure results.
• Strong understanding of the software development lifecycle and experience with AI products, developer tools, DevSecOps, or other technical B2B software.
• Sound technical judgment and a track record of influencing cross-functional teams, resolving tradeoffs, and communicating product decisions clearly in ambiguous environments.
• Candidates with different backgrounds and transferable experience are encouraged to apply.

Benefits

• Benefits supporting health, finances, and well-being.
• Flexible paid time off.
• Team member resource groups.
• Equity compensation and employee stock purchase plan.
• Growth and development fund.
• Parental leave.

Additional Information

All GitLab roles are remote, although some roles may have specific location-based eligibility requirements. The listed salary range applies to residents of the United States only and does not include bonuses, equity, or benefits. GitLab is an equal opportunity workplace.