Associate Product Manager

Details

AppLovin is seeking an Associate Product Manager to drive high-impact initiatives across its Ads organization. The role sits at the intersection of product strategy, analytics, and engineering, with ownership across the advertising portfolio, including Ads Manager, creative workflows, mobile app install, ecommerce, connected TV (CTV), measurement, and strategic partnerships.

Responsibilities

• Design and launch advertiser experiences across advertising products, including creative-first workflows, campaign management tools, and new ad formats.
• Own advertiser pilot programs by identifying early adopters, coordinating feedback across Product, Engineering, Design, and Client Strategy teams, and measuring improvements in usage and adoption.
• Experiment with ad experience formats and analyze performance data to determine what drives better outcomes for advertisers and users.
• Define success metrics and evaluate product performance through experimentation and A/B testing.
• Build SQL analyses to understand advertiser behavior, product usage, campaign performance, and revenue impact.
• Identify product gaps and growth opportunities, develop product recommendations, and influence roadmap decisions through quantitative data, customer feedback, and market insights.
• Help scope and launch integrations with third-party measurement, attribution, and ecommerce platforms.
• Partner with Engineering, Product Design, Business Development, and Growth teams to drive initiatives from concept through launch, including ideation, scoping, prototyping, QA testing, client feedback, and post-launch measurement.
• Monitor business metrics, investigate performance trends, and develop recommendations that influence product strategy.

Impact

• Drive measurable improvements in advertiser adoption, engagement, and product usage.
• Shape the evolution of AppLovin's advertising platform through experimentation and data-driven decision-making.
• Influence product strategy across mobile, ecommerce, and CTV advertising products.
• Help advertisers achieve stronger outcomes through improved workflows, tools, and measurement capabilities.
• Build scalable frameworks for experimentation, product measurement, and feature rollout.

Requirements

• Bachelor's degree or higher in Engineering, Computer Science, Economics, Finance, Statistics, Mathematics, Business Analytics, or a related quantitative field.
• 2–4 years of post-graduation experience in product, business operations and analytics, management consulting, investment banking, or investing.
• Strong SQL skills and proficiency in at least one scripting language; Python is strongly preferred.
• Ability to independently scope ambiguous problems, design analyses, synthesize findings, and present recommendations.
• Track record of driving measurable business impact through data-driven decision-making.
• Strong analytical, problem-solving, and business judgment skills.
• Ability to operate in a fast-paced environment with significant ownership and autonomy.
• Strong communication skills and ability to influence technical and non-technical stakeholders.
• Curiosity, proactivity, and motivation to solve complex business problems.

Benefits

• Competitive total compensation package with a pay-for-performance rewards approach.
• Equity and other incentive compensation may be provided depending on the position.
• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Unlimited discretionary time off.
• 10 paid holidays per year.
• 80 hours of paid sick leave.

Compensation

• California base pay range: $111,000–$167,000 USD.
• Applications are submitted online.