Lead Product Designer, Growth

Details

Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible—making software that feels like the future but can be understood and used by anyone in the world today.

Growth design has its own craft and nuance. You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones. This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation—shipping constantly and letting real data guide the work.

You care about clarity, craft, details, and delight as much as you care about growth and impact. This role is deeply cross-functional: you'll partner closely with Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy. You'll contribute across product, interaction, brand, growth, copywriting, engineering, and marketing.

Responsibilities

• Lead product design for Growth across the full funnel, including acquisition, onboarding, activation, conversion, upsells, and retention.
• Design first-run and onboarding experiences that get users to value as quickly as possible.
• Craft consumer acquisition and activation surfaces, as well as conversion and upsell flows including paywalls, pricing, and plan comparison.
• Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy.
• Design and run experiments, using data and real usage to drive decisions and measure impact.
• Ship features that balance well-established UI paradigms with novel applications of AI.
• Think about both 0-to-1 product development and decisions that scale effectively.
• Contribute to process improvements that support frequent, high-quality releases.
• Partner with brand design to ensure growth surfaces are effective and memorable.

Requirements

• Experience designing consumer or prosumer products, with a strong track record in growth design.
• Deep understanding of onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention.
• A data-informed approach, with fluency in experimentation, funnels, and metrics, and comfort learning from usage data.
• Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy.
• Ability to work on both 0-to-1 product design and large-scale optimization.
• Excellent visual, UI, and interaction design skills.
• Excellent communication skills with team members and users.
• A strong focus on shipping great software.
• 5+ years of industry experience.

Nice to Have

• Comfort prototyping or coding design ideas.
• Existing experience or interest in writing production code with React or SwiftUI.

Benefits

Full-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more. Full-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence. USD salary ranges apply only to U.S.-based positions; international salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the listed amounts.