Lead Product Designer, Growth (Mobile)
Tech Stack
Tag name is followed by "@" symbol and proficiency level value.
About proficiency levels:
- 1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;
- 3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;
- 7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;
- 10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.
AI @ 4
Agentic AI
Android @ 4
Communication @ 6
Copywriting
Experimentation @ 6
Jetpack Compose @ 4
Leadership @ 6
Marketing
Mobile Design @ 4
iOS @ 6
- 1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;
- 3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;
- 7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;
- 10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.
Details
In 2026, Perplexity launched Computer, a product for the new era of agentic AI. The company has scaled beyond millions of people using Perplexity for research, shopping, investing, and curiosity into a new paradigm of using AI to transform knowledge into action.
About the Role
Perplexity is looking for an experienced Lead Product Designer to own mobile design for Growth. You will shape experiences that bring Perplexity to as many people as possible on the device users reach for first, creating software that feels like the future while remaining understandable and usable by anyone.
You will own high-leverage moments in the mobile user journey, including first-run onboarding and activation, consumer acquisition surfaces, conversion flows, paywalls and pricing, nudges and upsells that drive adoption of new products and features, and retention loops that turn first-time users into daily users.
This role combines a high craft bar with rigorous experimentation. You will prototype on device, write SwiftUI in Xcode, and submit your own pull requests. You will partner closely with Growth, Product Marketing, mobile engineering, and brand design teams across product, interaction, growth, copywriting, engineering, and marketing.
Responsibilities
- Lead mobile product design for Growth across acquisition, activation, retention, monetization, and enterprise expansion.
- Design first-run and onboarding experiences that feel native to the platform and help users reach value quickly.
- Create mobile conversion and upsell flows, including paywalls, pricing, and plan comparison.
- Design growth experiences for an AI-native product, helping users reach their first great answer and discover capabilities such as Computer.
- Bring the Perplexity brand to growth surfaces through cinematic motion, visual design, and interaction detail.
- Prototype on device early and often, using real code to answer questions that static mockups cannot.
- Write SwiftUI and submit your own pull requests while working alongside mobile engineers to close the gap between design and shipped software.
- Partner with Growth and Product Marketing on positioning, messaging, and funnel strategy.
- Design and run experiments, using data and real usage to drive decisions and measure impact.
- Explore how new platform capabilities and form factors can support growth.
- Consider both 0-to-1 work and scalable decision-making.
- Contribute to process improvements that support frequent, high-quality shipping.
Requirements
- Experience designing consumer or prosumer products, with a strong track record of shipping native mobile apps.
- Deep fluency in iOS platform conventions, navigation patterns, gestures, system components, and new platform capabilities.
- Solid understanding of growth disciplines, including onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention.
- Data-informed approach with fluency in experimentation, funnels, and metrics.
- Excellent visual, UI, interaction, and motion skills.
- Experience prototyping on device, working in Xcode with SwiftUI, and submitting pull requests in a production codebase.
- Excellent communication skills, including the ability to explain data and design rationale to team members and leadership.
- Strong focus on shipping high-quality software.
- Comfort working with significant autonomy and ambiguity, with the craft to be viewed as a peer lead by the design team.
- 5+ years of industry experience.
- Portfolio submission is required.
Nice to Have
- Experience designing for Android or working with Jetpack Compose.
- Fluency with motion tools such as Rive, Lottie, or After Effects.
- Experience exploring or prototyping interactions for foldable devices such as iPhone Duo.
Benefits
Full-time U.S. employees receive a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter, and dependent care accounts. Benefits for international employees are tailored to their region of residence. USD salary ranges apply only to U.S.-based positions; international salaries are set based on the local market. Final offer amounts depend on factors including experience and expertise.