Product Marketing Manager, Knowledge Work - Enterprise

Details

Anthropic is looking for a Product Marketing Manager to own positioning for Claude's core knowledge-work products, including Chat, Cowork, and the broader non-coding suite, for enterprise decision makers and administrators. The role focuses on security and observability, workspace management and deployment controls, pricing and packaging, product launches, website messaging, sales enablement, persona narratives, and administrator communications.

This is an individual-contributor role requiring hands-on ownership of product marketing materials and systems for an established enterprise AI product with a fast launch cadence. The successful candidate will work with business, IT, security, compliance, workspace, product, finance, go-to-market, marketing, communications, and partner teams.

Responsibilities

• Define positioning and messaging for Claude's knowledge-work products for enterprise administrators and decision makers.
• Lead positioning and launches related to security, observability, workspace management, and deployment controls.
• Build and maintain sales enablement materials, including pitch decks, battlecards, and objection-handling resources.
• Develop proof points, comparisons, and narratives that help customers evaluate Claude and justify enterprise adoption.
• Partner with Product, Finance, and GTM on Claude Enterprise plans, pricing, packaging, and value messaging.
• Develop ICP and persona frameworks for executive buyers, IT, security, compliance, and workspace owners.
• Own website and product-page messaging covering administrator controls, security, governance, plans, and pricing.
• Build libraries of enterprise deployment and administrator use cases by product, function, and industry.
• Prepare administrators for product changes through launch communications, help content, and ongoing education.
• Maintain consistent messaging and materials across GTM, Marketing, and Partner teams.
• Use Claude, including Skills and automations, to build systems that keep positioning, messaging, personas, and enablement materials current.
• Contribute to analyst-relations materials for the enterprise knowledge-work portfolio.

Requirements

• Experience owning positioning and messaging for an established enterprise software product serving business decision makers and IT, security, or administrator teams.
• Experience with enterprise pricing and packaging, including plan presentation, communicating changes, and developing value messaging.
• Experience building ICP and persona frameworks and translating research into messaging for websites, collateral, campaigns, and content.
• Experience creating sales enablement assets and working with sales teams on objection handling and win/loss analysis.
• Understanding of how enterprises evaluate, purchase, deploy, and govern software, including identity and access, security and compliance review, data governance, observability, workspace management, and usage and spend controls.
• Strong writing and storytelling skills, with the ability to explain technical topics clearly across pitch decks, web copy, battlecards, and administrator communications.
• Ability to operate autonomously as an individual contributor and write and ship assets directly.
• Systems-thinking abilities and comfort moving quickly in an evolving environment.
• Experience using AI, especially Claude, to inform and automate product marketing work and maintain product marketing foundations.
• Experience marketing AI or productivity software to enterprise decision makers and IT, security, or administrator audiences.
• A bachelor's degree or equivalent combination of education, training, and experience in a relevant field.

Preferred qualifications

• 7+ years of product marketing experience, including experience as a Senior Product Marketing Manager or Product Marketing Lead at an enterprise productivity, collaboration, or knowledge-work software company.
• Experience owning admin, security, platform, or pricing positioning.
• Experience marketing to customers in regulated industries such as financial services or healthcare.
• Experience building administrator education or community programs.
• Experience with analyst-relations processes and reports, such as Gartner or Forrester.
• Experience with usage-based or consumption pricing.

Benefits

Anthropic offers competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and an office environment for collaboration.

Work Policy

The role is hybrid. Staff are expected to work from the San Francisco or New York office at least 2 days per week, with a general location-based policy requiring staff to be in an office at least 25% of the time. Applicants are encouraged to apply if they need interim flexibility during relocation.

Compensation

The annual salary range is $255,000-$320,000 USD.

Visa Sponsorship

Anthropic sponsors visas and states that it will make every reasonable effort to obtain a visa for an offer recipient, although sponsorship may not be successful for every role or candidate.