Growth and CRM Analyst

at AppLovin

📍 Toronto, Canada

CAD 110,900-160,900 per year

MIDDLE

✅ On-site

Tech Stack
Tag name is followed by "@" symbol and proficiency level value. About proficiency levels:

1-2 — basic awareness. Minimal hands-on experience, and a rudimentary understanding of the technology's purpose;

3-6 — daily use. Comfortable and regular usage, capable of handling common tasks and challenges related to the technology;

7-9 — you are an expert, you can teach others, you know all the pitfalls and tricks;

10 — exceptional knowledge, comprehensive understanding, and adeptness in all aspects of the technology, including advanced problem-solving. Think twice before claiming or demanding such level.

AI @ 3 CRM @ 5 E-commerce Marketing @ 5 SQL @ 5 Salesforce @ 5 Technical Proficiency @ 5 Trino @ 3

Details

About AppLovin

AppLovin develops technologies that help businesses connect with their ideal customers through end-to-end advertising solutions for reaching, monetizing, and growing global audiences.

Role

AppLovin Ads Manager is expanding to e-commerce and direct-to-consumer brands at scale. The CRM function covers reaching prospective brands, onboarding new advertisers, helping them launch and optimize campaigns, and re-engaging advertisers who have stopped spending. This role will help build and optimize that CRM system alongside the CRM lead, with scope increasing as the platform grows.

Responsibilities

Activate and onboard new advertisers, helping them complete setup and launch live campaigns based on their actual onboarding stage.
Improve engagement and performance, focusing on helping advertisers launch campaigns that deliver results.
Develop retention and win-back initiatives for advertisers who pause their activity.
Conduct outbound outreach to advertisers who have not previously engaged with AppLovin, using criteria and intent signals.
Use channels beyond email, including SMS, LinkedIn, direct mail, and event-driven outreach.
Build and maintain the data and logic layer, including segmentation, triggers, suppression rules, and integrations between the data platform, Salesforce, and HubSpot.
Build and optimize CRM programs rather than merely maintaining existing processes.

Requirements

Demonstrated results from campaigns, including the changes made and their measurable impact.
Initiative, curiosity, and creativity to identify problems and experiment with new tools.
Ability to write, design, and ship campaign work independently.
Revenue-focused approach, prioritizing advertiser activation and spending outcomes.
Willingness to discuss unsuccessful campaigns and the lessons learned from them.
Comfort building campaign logic, including segmentation, triggers, branching, and suppression.
Hands-on use of AI tools such as Claude or Cursor for writing, design, and development, with the ability to review outputs before deployment.
Technical proficiency sufficient to independently investigate questions using HubSpot, Salesforce, SQL, and PostHog.
Strong individual-contributor orientation and deep focus on execution.
2–4 years of experience in a technical role, preferably in growth and CRM marketing.

Nice to Have

Experience with outbound or enrichment tools such as Clay, Apollo, or similar platforms.
Knowledge of email deliverability, including sender reputation, authentication, and inbox placement.
Experience with Superset, Trino, or similar big-data tools.
Background in B2B SaaS, advertising technology, e-commerce, or direct-to-consumer businesses.

Compensation

The Canada base pay range is $110,888–$160,888 CAD. Total compensation is commensurate with experience and may include equity and other incentive compensation, in addition to dental, vision, and other benefits.

AppLovin is an equal opportunity employer committed to inclusion and diversity. The company may use technology-assisted tools, including artificial intelligence, during the hiring process, although final hiring decisions are made by human reviewers.