Marketing Analytics Lead, Enterprise Marketing

Details

Anthropic is seeking a Marketing Analytics Lead to own the measurement framework connecting marketing activity to pipeline, revenue, and product usage. This hands-on individual contributor role will define metrics, build data models and dashboards, generate actionable insights, and drive adoption across marketing and executive teams. The role partners with field marketing, partner marketing, campaign marketing, finance, sales strategy, sales development, data science, and data engineering.

Responsibilities

• Own and extend the marketing measurement framework across enterprise and product-led marketing programs.
• Define marketing metrics and align cross-functional teams on shared definitions.
• Build and maintain data models that power marketing reporting, using tools such as dbt.
• Develop dashboards used by marketers and executives in weekly reviews.
• Teach marketers and executives how the metrics work and build organizational data fluency.
• Lead adoption of the framework as the shared source of truth for marketing and executive teams.
• Partner with finance, sales strategy, and sales development to connect marketing measurement to the broader revenue picture.
• Identify and communicate actionable insights that influence business decisions.
• Write analytical SQL on large datasets to analyze funnel performance and attribution.
• Track framework gaps and data quality issues and work with data engineering to resolve them.
• Present findings to marketing leadership and executives in clear, decision-ready formats.

Requirements

• Deep experience with marketing analytics, including lead funnels, attribution to enterprise pipeline, and product usage measurement.
• Experience designing trusted and useful metrics from scratch.
• Strong analytical SQL skills and experience working with large datasets.
• Experience building data models in tools such as dbt and dashboards used by many people.
• Ability to set direction independently and turn vague questions into clear, measurable definitions.
• Strong cross-functional collaboration and alignment skills.
• Ability to teach non-technical audiences how metrics work.
• Ability to manage work from initial definition through dashboard adoption.
• Bachelor’s degree or an equivalent combination of education, training, and experience.
• A field of study relevant to the role, as demonstrated through coursework, training, or professional experience.
• Experience requirements will correlate with the internal job level requirements.

Preferred Qualifications

• Experience building marketing measurement for both enterprise sales-led and product-led growth motions.
• Familiarity with marketing attribution models and their practical tradeoffs.
• Experience presenting metrics and insights directly to executives and shaping leadership performance reviews.
• Background in data science, analytics engineering, or marketing operations.
• Experience with CRM and marketing automation data, such as Salesforce and related tooling.
• Experience establishing a measurement practice from the ground up.
• Familiarity with how finance and sales strategy teams approach pipeline and forecasting.
• Interest in Anthropic’s mission to develop safe and beneficial AI systems.

Benefits

Anthropic offers competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and office collaboration spaces. Anthropic currently expects staff to work from an office at least 25% of the time. Anthropic sponsors visas and makes reasonable efforts to obtain visas for candidates when an offer is made, with support from an immigration lawyer.