Head of Programmatic Customer Success

Details

About the role

Anthropic's Customer Success organization covers strategic enterprise accounts through dedicated CSMs, but Programmatic CS is designed to reach a broader customer base via scalable digital journeys, AI-built engagement plays, and partner-delivered activation motions that drive habitual Claude adoption.

This is a new function, and the role is its first leader. The role reports to the Head of Customer Success and works closely with Product, Partnerships, Growth Marketing, and Strategy to design and operate the system that moves customers from signed contract to deeply embedded usage—without relying on a 1:1 CSM relationship.

The right person has built something like this before at real scale and is excited to build it again from the ground up with better tools, including Claude as a core part of how the team operates.

Responsibilities

• Define and own the programmatic CS strategy: how to tier accounts, what motion each tier receives, and how customers move between them as their needs evolve
• Design and ship digital success programs—lifecycle communications, in-product nudges, self-serve onboarding—that drive activation and habitual usage without human-touch coverage
• Build and run AI-powered engagement plays that extend the team's reach; work with Product to clarify what this team builds versus what lives in the product itself
• Set the quality bar and requirements for partner-led activation, and maintain a tight feedback loop with the Partnerships team who owns the partner ecosystem
• Establish the metrics framework for programmatic success: define what "activated" means at each tier, identify leading indicators, and build the instrumentation to track them
• Run a rigorous experimentation program to understand which motions actually change customer behavior—and update the playbook when the data says to
• Hire and lead a small, high-leverage team; bring cross-functional partners along on the vision and the operating model

Requirements

• Proven experience leading and building programmatic, digital success, lifecycle, or PLG motions at significant scale, with direct ownership of an adoption or activation outcome
• Track record of building scalable systems and programs (not just managing existing ones); experience starting from a blank page
• Strong cross-functional instincts: comfortable writing briefs that other teams execute against, resolving handoff ambiguity, and influencing roadmaps without direct authority
• Data-driven approach to decision-making, including experience designing experiments that distinguish real behavior change from activity metrics
• Experience managing and developing teams

Preferred qualifications

• Experience spanning more than one of: digital/PLG, partner ecosystems, lifecycle marketing, or scaled CS—ideally combined into a single integrated motion
• Hands-on familiarity with AI-powered workflows or automation as a force multiplier for a small team
• Background working at a fast-growing technology company where the playbook was still being written
• Experience with tiered coverage models and designing the handoffs between high-touch and low-touch

Logistics

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Location-based hybrid policy: expects all staff to be in one of the offices at least 25% of the time (some roles may require more time)
• Visa sponsorship: sponsors visas, and if an offer is made the company will make reasonable efforts to get a visa and retains an immigration lawyer to help with this
• Encouragement to apply even if qualifications are not met